Monthly Archives: August 2025

Business & Investments

6 PR Strategies to Keep Your Brand in the Spotlight During the Summer Slump

Summer in the B2B world often comes with a familiar dip in activity. Decision-makers are on holiday, inboxes stay quieter, and sales pipelines take longer to move. But for brands that know how to play the long game, this lull isn’t a setback; it’s an opening. With fewer voices competing for attention, the quieter months are a chance to stand out, cement your expertise, and position your brand ahead of the busy season.

Anastasiya Golovatenko, PR Director at Sherpa Communications, shares six proven ways to use PR to turn seasonal slowdowns into strategic wins.

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Technologies

HONOR Magic V5 Sets New Guinness World Record for Foldable Smartphone Durability

In a remarkable demonstration of engineering prowess, the HONOR Magic V5 has officially entered the Guinness World Records by achieving the heaviest weight lifted by a suspended foldable smartphone. The device successfully lifted an impressive 104 kilograms, showcasing unprecedented durability in the foldable smartphone category.

The record-breaking achievement was officially recognized on August 1, 2025, in Dubai, United Arab Emirates, with Emma Brain, Official Guinness World Records adjudicator, making the announcement. “Congratulations, on behalf of Guinness World Records, it gives me immense pleasure to announce the new record title holder for: The heaviest weight lifted by a suspended foldable smartphone is 104 kgs (229.2lbs), and was achieved by HONOR International FZCO (UAE), in Dubai, United Arab Emirates, on 1 August 2025,” Emma Brain declared.

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Business & Investments, Food & Dining

Al Islami Foods Expands Its Tantalizing New Range of Gourmet Fries

The brand’s newest products, chili garlic poppers, masala fries, and jalapeno cheese poppers, offer convenient and appetizing food for Every Family.

Dubai, United Arab Emirates; 12 August 2025:

Al Islami Foods, a UAE pioneer in the wholesome food products sector and a global leader in halal poultry and meat products, announced the launch of its latest innovation, with the introduction of a flavourful range of gourmet fries including chili garlic poppers, masala fries, and jalapeno cheese poppers.

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Business & Investments

Dubai International Chamber attracts 31MNCs to Dubai during H1 2025

Chamber added five new representative offices to its expanding global network

Dubai International Chamber attracts 31 MNCs to Dubai during H1 2025, achieving year-over-year growth of 138%

  • Sultan Ahmed bin Sulayem: “We are steadily advancing our efforts to position Dubai as the global destination of choice for foreign direct investment and a dynamic launchpad for companies seeking growth in new markets.”
  • The chamber expanded its international presence with the launch of five new representative offices in Dhaka (Bangladesh), Cape Town (South Africa), Bengaluru (India), Bangkok (Thailand), and Toronto (Canada).
  • 247 business roundtables organised by the representative office to promote Dubai as a global business hub, and attract foreign direct investments
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Business & Investments

Kotak Mahindra International Becomes the First Indian Firm to Receive SCA License for Investment and Portfolio Management in the UAE

Dubai, UAE, 18 August, 2025 – Kotak Mahindra (International) Limited (“KMIL”), a wholly owned subsidiary of Kotak Mahindra Bank Limited, today announced that it has been granted a license by the Securities and Commodities Authority (“SCA”) – the capital markets regulator of the United Arab Emirates – to conduct Investment Fund Management and Portfolio Management activities.

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