HUAWEI Pura 80: A Thoughtful Flagship That Delivers Where It Counts

The HUAWEI Pura 80 doesn’t try to overwhelm you with gimmicks. It quietly excels where it matters most. With a striking design and a camera system that captures more than just, the Pura 80 delivers a well-rounded flagship experience. Add to that a stunning display, powerful charging tech, and the wholesome EMUI 15, and you’ve got a device that balances everything without ever shouting for attention.

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Trend Micro Puts Industry Ahead of Cyberattacks with Industry’s First Proactive Cybersecurity AI

New capabilities supercharge proactive risk management, threat modeling, attack path prediction, and actionable insights.

26 August 2025: Trend Micro Incorporated (TYO: 4704; TSE: 4704) has launched a breakthrough model that aims to change the way enterprises approach cyber risk.  Designed to drive proactive security outcomes, Trend Cybertron, the industry’s first specialized cybersecurity large language model (LLM), leverages the industry’s most precise local risk assessments and deepest global threat intelligence to predict and prevent threats across an organization’s entire attack surface in any environment.

Bilal Baig, Regional Technical Director, Mediterranean Middle East and Africa, Trend Micro

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O Gold and botim Launch MENA’s First Fintech Gold Investment Feature

  • The Partnership makes botim the first fintech platform in the MENA region to offer integrated gold investment services through its digital ecosystem
  • The new feature allows over 8.5 million botim UAE users to begin their gold investment journey with a minimum of just 0.1 grams, making wealth-building accessible to all
  • The UAE is emerging as a key hub for global gold trade, with a total export value of $53.41 billion in 2024–2025
  • The feature offers yields of 3% in grams annually, in line with prevailing global gold lease rate benchmarks

Dubai, UAE – 27 August 2025 – O Gold, the UAE’s first Emirati app for fractional gold and silver ownership, has partnered with botim, Astra Tech’s flagship AI-powered fintech and leading communication platform, to bring gold investment capabilities directly into the botim ecosystem. Backed by an agreement signed in 2023, this launch makes botim the first fintech in the UAE to officially offer gold investment solutions, reinforcing its leadership in the region’s evolving digital finance landscape.

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MERED Partners with Bond Interiors for Fit-Out of ICONIC Residences Design by Pininfarina

Dubai, UAE; 27 August, 2025MERED, the award-winning international real estate developer, has appointed Bond Interiors as the official fit-out contractor for ICONIC Residences Design by Pininfarina, its flagship ultra-luxury residential development in Dubai Internet City. The agreement spans the complete scope of interior fit-out works across residential units and shared common areas within the landmark 290-metre tower — set to become the tallest in the district.

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The Experience Store Unlocks New Dimensions of Adventure and Connection in the UAE

Reimagining Luxury: Why Shared Experiences with Loved Ones Matter More than Material Possessions

Dubai, UAE – August 26, 2025:  In a world where luxury is often measured by material possessions, The Experience Store (TES) is reshaping perceptions by focusing on the timeless value of shared adventures and meaningful connections. From breathtaking desert journeys and private yacht escapes to wellness retreats and Michelin-starred dining, the brand has become a trusted gateway to moments that matter most.

As global and regional trends shift, experiential luxury has emerged as the new currency of fulfillment. According to a recent report by Bain & Company, a global management consulting firm, the global market for experiences is projected to grow twice as fast as the luxury goods market over the next decade, with spending on travel, dining, and wellness predicted to exceed US$1.5 trillion by 2030. In the Middle East, a survey by Deloitte found that nearly 78 percent of high-net-worth individuals now prioritise spending on experiences rather than goods, reflecting a growing desire to live deeply and meaningfully. The UAE, with its cosmopolitan community and reputation as a global hub for luxury, has become the natural centre of this lifestyle transformation. TES has stepped into this moment with a mission to curate opportunities that go beyond extravagance, giving families, couples, and individuals access to journeys that bring people together, strengthen bonds, and create lasting memories.

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