Innovation Crew Transforms Emirates Palace in 48 Hours for BRABUS Island Launch


Cosmo Developments, BRABUS, and Innovation Crew deliver a full-scale brand takeover inside one of the world’s most iconic venues.


July28th, UAE:BRABUS Island, the first ever branded residential project by German performance brand BRABUS, made its regional debut in April with a high-speed launch at Emirates Palace. Developed by Cosmo Developments – powered by Reportage Group – the concept was unveiled at an event produced by Innovation Crew, who were tasked with delivering a fully immersive brand experience under strict venue and time constraints.

The event introduced one of the boldest real estate concepts in the region. The brief was clear: transform one of the world’s most iconic venues into a trademark BRABUS experience. No walls could be touched. The brand’s bold, black-on-black aesthetic had to be felt in every detail. And it had to be done in 48 hours.

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Six automation tools powering smarter business in the Middle East

The Middle East’s competitive growth-focused economy is pushing companies to streamline how they work. With pressure mounting across industries, 64% of businesses in the UAE alone plan to boost their automation spend in 2025, especially in finance, HR, and customer service. To support this shift, here are six tools helping organizations drive real efficiency gains across core business functions.

1. Spend management platforms
Manual expense tracking often means scattered receipts, delayed reconciliations, and limited visibility into corporate spending, especially for high-volume or cross-border teams. These gaps risk compliance risks and profit leakage.

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DXC Launches Assure Illustrations to Deliver AI-Powered Life Insurance Projections

Dubai, United Arab Emirates – July 28, 2025 – DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, has announced the launch of DXC Assure Illustrations, a next-generation, AI-powered SaaS solution that transforms how life insurers generate and deliver policy illustrations. Now globally available, Assure Illustrations brings a smarter, faster, and more engaging experience to life insurance projections, modernizing a critical part of the customer journey. 

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30 Branches: Union Coop Reinforces Support for Local Producers and the Community

Union Coop with 30 Branches in Dubai has reinforced its support for local producers and community in which it operates

Dubai, UAE:

Retail pioneer ‘Union Coop’ has expanded its presence to 30 branches across Dubai, marking a significant milestone in its commitment to smart retail, community service, and local economic support.

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International Prime Award Paris Edition 2025 Celebrates Global Excellence

PARIS: The International Prime Awards Paris 2025, held at the prestigious Automobile Club De France (ACF), at Paris, France was a momentous occasion celebrating visionary leadership, innovation, and global impact across diverse industries. This grand ceremony was illuminated by the esteemed presence of our Founder, Ms. Sujany Rodrigues, and Co-Founder, Mr. Daniel Salter, whose passion and dedication have been the driving force behind the Awards’ mission to recognize excellence worldwide.

Guest of Honour Mr. Laurent Attar-Bayrou, a distinguished French leader in peacekeeping and humanitarian efforts and Founder of the Association Internationale des Soldats de la Paix (AISP/SPIA), highlighted the event’s dedication to global harmony and social progress. Princess Isabelle Lafforgue, International Princess of Mindanao and Ambassador of Goodwill at Large, joined from Hong Kong, bringing a message of cultural diplomacy and goodwill.

Prominent Algerian political figure Mr. Ferhat Mehenni, President of the Provisional Government of Kabylia in Exile, underscored the Awards’ commitment to resilient leadership and political advocacy. Additionally, Mr. Rene Taieb, President of Jeune & Engage France, was specially honored for his work empowering youth and civic engagement.

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