Cosmo Developments, BRABUS, and Innovation Crew deliver a full-scale brand takeover inside one of the world’s most iconic venues.

July28th, UAE:BRABUS Island, the first ever branded residential project by German performance brand BRABUS, made its regional debut in April with a high-speed launch at Emirates Palace. Developed by Cosmo Developments – powered by Reportage Group – the concept was unveiled at an event produced by Innovation Crew, who were tasked with delivering a fully immersive brand experience under strict venue and time constraints.

The event introduced one of the boldest real estate concepts in the region. The brief was clear: transform one of the world’s most iconic venues into a trademark BRABUS experience. No walls could be touched. The brand’s bold, black-on-black aesthetic had to be felt in every detail. And it had to be done in 48 hours.
Continue reading Innovation Crew Transforms Emirates Palace in 48 Hours for BRABUS Island Launch

