New brand identity reflects learning as a core human need, essential for personal happiness and progress

Dubai UAE – 8 May 2025 – Pearson (FTSE: PSON.L), the world’s leading learning company, unveiled a dynamic new brand identity demonstrating its leadership as a lifelong learning company. More than just a refreshed logo, the rebrand represents a deep understanding of the evolving needs of learners worldwide.

Pearson’s brand evolution is grounded in a core belief: humans are born to learn. The company views learning not just as acquiring knowledge but as a vital force for growth, adaptation and thriving in a rapidly changing world. This understanding is at the heart of the new brand.

“Our new brand reflects our belief in the transformative power of learning,” said Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson. “It captures the emotional core of learning—the innate human desire to grow, adapt and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating the curiosity, resilience and ambition of learners everywhere.”