Fake vs real: UAE’s school goers delve into the ethics ofinfluencer marketing in the age of AI at SCRF 2025

Content creator Jenan Mustafa teaches children how to identify fake influencers and understand the role of brand deals at the Sharjah Children’s Reading Festival


Sharjah, May 1, 2025

The power of influencer marketing and its role in promoting brands on social media was conveyed to children during the “Fake vs Real Influencers” session at the 16th edition of the Sharjah Children’s Reading Festival (SCRF 2025).

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Creativity unleashed at SCRF 2025 workshop as studentsmix their DIY skills with the principles of recycling

Schoolchildren learn about Graham Bell’s discovery of the telephone and the transmission of sound waves in telephony at the Sharjah Children’s Reading Festival


Sharjah, May 1, 2025

Schoolchildren turned inventors as they made the prototype of a telephone at a workshop called The First Phone at the 16th edition of the Sharjah Children’s Reading Festival (SCRF 2025). Using a DIY kit, they discovered how sound waves move through wires and help people communicate with each other.

Continue reading Creativity unleashed at SCRF 2025 workshop as studentsmix their DIY skills with the principles of recycling

A festival for every child: Inside the inclusive, multilingual, multisensory world of SCRF 2025

From handmade crafts and Turkish ice-cream tricks to books, food, shows, and inclusive activities for people of determination, Sharjah Children’s Reading Festival brings a full cultural experience for everyone

Sharjah, May 1, 2025

Whether you’re a young comic book lover, a mystery solver in the making, or a fan of K-pop idols, this year’s Sharjah Children’s Reading Festival (SCRF) –  being held at the Sharjah Expo Centre until May 4 – has something for every child with every interest, ability and imagination.

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Is the tradition of bedtime stories fading away?Expert panel reflects at SCRF 2025

Canadian Rukhsana Khan and Saudi Amal Muhammad Ibrahim Al-Hanqari tell the audience all about the emotional, developmental, and cultural values of bedtime storytelling — and why it must be protected in today’s tech-saturated homes


Sharjah, May 1, 2025

The age-old tradition of bedtime storytelling came under the spotlight at the Sharjah Children’s Reading Festival (SCRF) on Wednesday, as two leading storytellers got together to explore whether the soothing bedtime story is becoming a casualty of modern digital distractions and packed family schedules.

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Media is not a distraction but a tool for creativity, SCRF 2025panel of leading writers agrees

At the Sharjah Children’s Reading Festival, media experts stressed that digital platforms can be spaces for education and artistic expression with proper supervision

Sharjah, May 1, 2025

Children are creative powerhouses, not the media that they turn to, and hence channelling them in the right direction in a way that they utilise their potential in positive and responsible ways is important, said a panel of journalists and authors during the session “Turning Media into a Creative Superpower” at the Sharjah Children’s Reading Festival (SCRF 2025).

Continue reading Media is not a distraction but a tool for creativity, SCRF 2025panel of leading writers agrees