The collection is a collaboration between Irthi, TBHF, and the British brand Asprey, uniting creativity, luxury, and humanitarian work

• Sheikha Jawaher: When three entities dedicated to heritage, humanity, and design come together to deliver a project that embodies generosity, this is the true essence of humanitarian impact.
• John Rigas: Creating a collection that honors Emirati heritage and reflects a shared commitment to making a real difference in the lives of those in need is the heart of this humanitarian partnership.
• Reem BinKaram: Asprey’s inspiration from Emirati heritage in designing the collection underscores Irthi’s role in preserving cultural values and transforming them into contemporary art with a global humanitarian impact.
• Alya Obaid Al Musaiebi: The partnership between art and humanitarian work redefines sustainability, turning beauty into a tool for empowerment and safeguarding human dignity.

• The exceptional clarity of the jadeite stones, with impurity levels not exceeding 7%, allowed for the creation of 20 pieces instead of the originally planned 12, which were valued at £4 million, significantly increasing the overall value to more than double the initial estimate.
• The collection is showcased in a silent charity auction at the Chedi Al Bait Hotel in Sharjah.
• The pieces were designed by Asprey, one of Britain’s most prestigious luxury houses, with inspiration drawn from the traditional Emirati craft of Talli.
• The pieces are made from rare, high-purity imperial jadeite; diamonds; amethysts; and unique natural pearls.
• Every piece in the collection is a limited-edition exclusive.

Continue reading Jawaher Al Qasimi witnesses launch of ‘Precious Heart’ jewellery collection featuring 20 exclusive pieces worth £9.7m to fund global humanitarian projects →