Daily Archives: April 29, 2025

Sharjah Children Reading Festival

Books and activities continue to be the magnet that attracts families to SCRF 2025

The book sales at the Sharjah Children’s Reading Festival is proof that parents promote reading as a hobby in their kids to balance the influence of social media


Sharjah, April 29, 2025

Amin Abdullah and his wife Salsabeel are at the 16th edition of the Sharjah Children’s Reading Festival (SCRF 2025) with their children buying a trolley full of books. The Sudanese parents who live in Sharjah have carefully picked storybooks in English and Arabic for their daughters aged 8 and 2 years, and son aged 4.

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Sharjah Children Reading Festival

Instagram star Samira Kazan turns cooking into a colourful adventure at SCRF 2025 with rainbow hummus

@alphafoodie founder wows audience with vibrant take on Levantine cuisine, teaching children the power of experimenting with colours, flavours — and life.

Sharjah, April 29, 2025

It was a riot of colours and flavours at the Cookery Corner of the Sharjah Children’s Reading Festival (SCRF) 2025 as award-winning food blogger, recipe developer, and influencer Samira Kazan took the stage to showcase a vibrant world of Levantine cuisine.

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Business & Investments

RetailGPT: An AI-powered ally for UAE retailers

Dubai, UAE; 29 April 2025: As Dubai plays host to the world’s most forward-thinking minds at Dubai AI Week, RetailGPT, a generative AI Platform designed to bridge digital and physical retail, is showing how the sector can align with the country’s tech-enabled transformation.

A study of the retail market in the UAE shows that E-commerce, while growing rapidly, only represents about 15% of the market but is the primary driver of recent growth – a signal that UAE retailers must connect their digital and physical worlds to stay relevant, and  RetailGPT is built to do just that.

Sadique Ahmed, Pathfinder CEO

Backed by over 20 years of consumer behaviour data from tech solutions provider Pathfinder, RetailGPT turns shopper insights into action. The mobile-first platform uses Generative AI to help supermarkets personalise how they engage with customers – suggesting what they may want to see, buy, or return for, based on real patterns of behaviour.

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Business & Investments

United Foods Company reports strong FY2024 performance

Board of Directors proposes 100% cash dividend of paid-up capital, reflecting robust financial performance and dedication to consistent returns to shareholders

Financial Highlights (Year ended 31 December 2024):

  • Sales volumes increased 5.9%, highlighting strong market demand across core categories
  • Gross revenue reached record of AED 601.7 million, up from AED 589.4 million in 2023
  • Gross profit expanded 8% to AED 99.6 million, underscoring operational efficiency
  • Profit before tax and remuneration is increased by 22% to AED. 37.5 million
  • Net profit after tax and remuneration was AED 30.8 million
  • Earnings per share increased 11% to AED 1.02 (2023: AED 0.92), representing stronger shareholder returns
  • Total assets increased to AED 439.4 million, while equity reached AED 344.5 million

Dubai, United Arab Emirates – 29 April 2025 – United Foods Company (PSC) (DFM: UFC), a leading UAE-based food manufacturing and distribution company, announced financial results for the full year ended 31 December 2024.

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Sharjah Children Reading Festival

Japan’s Airfootworks’ gravity-defying act at SCRF 2025fills young audiences with awe and inspiration

Trailblazing Japanese troupe brings their signature ‘floating’ illusion and boundary-pushing dance to the Sharjah Children’s Reading Festival, inspiring a new generation of performers

Sharjah, April 29, 2025

The Sharjah Children’s Reading Festival (SCRF 2025) welcomed Airfootworks – Japan’s gravity-defying acrobatic act, who gave hundreds of schoolchildren an electrifying performance.

Continue reading Japan’s Airfootworks’ gravity-defying act at SCRF 2025fills young audiences with awe and inspiration →