Pharm, a Premium Italian Beauty Brand, Launches in the UAE

Dubai, UAE – 14 April 2025 – Medena Pharm, a premium beauty brand proudly Made in Italy, has officially launched in the UAE, marking its entry into one of the region’s fastest-growing luxury skincare markets. With its distinctive blend of nature, science, and emotional wellMedena -being, Medena Pharm introduces a new standard of skincare rooted in quality, authenticity, and self-care.

Founded by Italian beauty entrepreneur Serena, Medena Pharm is positioned not just as a cosmetics brand, but as a holistic beauty philosophy. Designed for women who seek effective, high-quality skincare solutions with a mindful and empowering approach, the brand emphasizes transparency, innovation, and uncompromised product integrity.

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Greenpeace MENA, Ajman University, and UAE Universities Climate Network Celebrate ‘Wellbeing Economy Award’ Winners

The award recognised research young visionaries that go beyond traditional economic metrics to highlight innovations contributing to sustainable development in the UAE

UAE, April 11, 2025 – Greenpeace MENA, in collaboration with Ajman University, and the UAE Universities Climate Network, unveiled the winners of the ‘Wellbeing Economy Award,’ a pioneering initiative that honours transformative contributions of young researchers and innovators toward sustainability and innovation in the UAE and Gulf region. Under the theme ‘The Future is Sustainable,’ the Wellbeing Economy Award ceremony showcased the exceptional work of emerging researchers, academics, and visionaries. Their efforts not only resonate with UAE’s ambitious sustainability goals, but also offer actionable solutions poised to shape global policy dialogues.

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