Dubai, UAE—April 3, 2025.Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report.

Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command up to $9 trillion in global spending power by 2034 – more than any other generation. Social media shopping — a fragmented landscape comprised of dozens or even hundreds of platforms like TikTok, Instagram, and YouTube — is a key battleground. Retailers need a deeply unified commerce platform that combines AI capabilities, a centralized data foundation, and seamless application interoperability to manage these increasingly complex shopping journeys.
Continue reading New Data: Gen Z Embraces AI for Social Media Spending


