Illuminating a three-step roadmap underpinned by openness and collaboration

[Barcelona, Spain – March 3, 2025] – Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. The visionary three-step plan details the bold steps HONOR will take to usher in the new intelligent world, and calls on the industry to co-create an open, value-sharing ecosystem that maximizes human potential, ultimately benefiting all mankind.

“It is clear that the AI revolution will reshape the paradigm of the device industry – completely transforming our productivity, our society, and even our culture more than ever before,” said James Li, CEO of HONOR. “I am calling on all of us to unite together to address the challenges – as well as the many opportunities – of AI technology. I also call on the industry to be truly open so that we can fully embrace this exciting AI future. Let’s do it together.”