stc Unveils Revolutionary AI-Powered Agentic Solutions for Saudi Market at LEAP 2025

UAE, 11 February 2025 – Saudi Arabia’s leading digital enabler, stc, is introducing AI-powered agentic solutions to the KSA market through a partnership with Shaffra, a leading deep-tech AI company and a participant in stc InspireU Advanced accelerator program. Through this collaboration, announced at LEAP 2025, local enterprises will be able to reduce operational costs, enhance efficiency, and streamline complex workflows across key industries in the Kingdom through AI-driven workforce automation.

As part of this partnership, a Vice President of Digital Solutions of stc, Saud Alsheraihi, stated that “stc AI Employee will also provide a demonstration of how agentic AI helps businesses tailor their AI workforce to meet their unique needs by making sure that AI employees are fully aligned with corporate culture, industry-specific expertise, and operational workflows of our enterprise customers.”

Alharith Alatawi, CEO of Shaffra, emphasized Shaffra’s unique AI capabilities, stating: “Shaffra’s AI Workforce solutions provide businesses with a fully integrated AI ecosystem—from LLM hosting and structured AI knowledge management to AI Employees that seamlessly automate workflows, optimize decision-making, and integrate across corporate systems. Our technology enables enterprises to deploy AI Employees that not only assist but enhance operations, improving efficiency at every level.”

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Places to experience timeless romance in Switzerland this Valentines

With its stunning landscapes, quaint villages, majestic snow-capped mountains and tranquil lakes, Switzerland provides the perfect natural setting for romance! This month of love, explore these mesmerizing romantic experiences to create unforgettable memories with your significant other.

Glacier Express

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Highly Anticipated ICC Champions Trophy 2025, Returns After 8 Years

Streaming live on STARZPLAY: Eight nations battle for the coveted white jacket.

Dubai, UAE, 11 February 2025: STARZPLAY, the leading subscription video-on-demand (SVOD) service in the MENA region, has secured exclusive streaming rights for the highly anticipated ICC Champions Trophy 2025, taking place from February 19 to March 9. Returning after an eight-year hiatus, the tournament will feature eight of the world’s top cricketing nations competing for the trophy and iconic white jacket.

This year’s Champions Trophy promises high competition, with Pakistan looking to retain their title against strong opposition. Challengers include India, Australia, New Zealand, Sri Lanka, South Africa, Bangladesh, and Afghanistan, battling it out in the ODI format.

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Armstrong Fluid Technology Announces New Sales Director for Türkiye, Middle East & Africa

Dubai, UAE, February 11th, 2025: Armstrong Fluid Technology, a leading manufacturer of intelligent flow equipment, including pumps, valves, heat exchangers and control solutions, has appointed Qusai Abuabed as Sales Director for Türkiye, Middle East & Africa. He succeeds Kevin Laidler, who will be returning to Toronto to take on his new role as Global Director, Specifications, effective 1st March. Armstrong extends their gratitude to Kevin for his impressive 35 years in the HVAC market, including 30 years with Armstrong. Over the last 8 years, Kevin’s leadership in the Middle East and Africa has been instrumental in strengthening the company’s presence in the region.

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ATLAB announces winners of ‘FIRST® LEGO® League,’ recognising UAE’s young innovators in robotics

  • A total of 42 teams across the Emirates participated in the Grand Finale.
  • Champion’s Winner Award – Team ACE from Hamdan Bin Rashid Al Maktoum Foundation for Medical and Educational Science to compete in international-level competition at the World Festival – Houston, Texas.

UAE, February 11, 2025

The FIRST® LEGO® League (FLL) 2024-25 season, hosted by ATLAB, a subsidiary of the Centena Group, in collaboration with FIRST® (For Inspiration and Recognition of Science and Technology) and LEGO® Education, announced the national winners from across the UAE during the grand finale of the ‘CHALLENGE’ category on February 9, 2025. The awards recognised young innovators from 42 participating teams for their exceptional creativity, problem-solving skills and teamwork in robotics and STEM. 

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