Dubai Miracle Garden Blooms with Hope as Boehringer Ingelheim Concludes Interstitial Lung Disease Awareness Campaign

  • Interstitial Lung Disease (ILD) is an umbrella term used for a large group of diseases that cause scarring (fibrosis) of the lungs. The scarring causes stiffness in the lungs which makes it difficult to breathe and get oxygen to the bloodstream.[i]
  • Boehringer Ingelheim, in collaboration with Emirates Thoracic Society (ETS) and social media influencer Ghaith Marwan, unveiled a breathtaking installation of lungs made from flowers at the Dubai Miracle Garden to raise awareness of the disease and highlight the importance of early diagnosis.
  • In the run-up to the event, a public social media campaign, led by Boehringer Ingelheim, achieved the collective goal of 1 million steps to increase the impact of the campaign.
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Shahid App Launches on HUAWEI AppGallery, Ushering in a New Era of Premium Entertainment for Users

Dubai, UAE – 25 February 2025 – Shahid, the region’s first and leading Arabic streaming platform, offering an extensive range of premium Arabic content, from Originals to exclusive series and movie premieres, live TV, sports, and more, is now available on HUAWEI AppGallery. This exciting launch opens the door to a vast audience of Huawei users, delivering Shahid’s unparalleled entertainment experience to millions across the Middle East and beyond.

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UAE Cyber Security Council and CPX Unveil Cybersecurity Report 2025, Highlighting Urgent Need for Stronger Cyber Defenses

  • In-depth report examines urgent cyber threats and defensive strategies for the UAE
  • Government, finance, and energy sectors identified as primary targets for malicious actors
  • Misconfiguration as well as improper usage and unlawful activity among the greatest cyber threats

Abu Dhabi, UAE – 25 February, 2025:  The UAE Cyber Security Council and CPX, a leading provider of end-to-end cyber and physical security solutions and services, today announced the release of the ‘State of the UAE Cybersecurity Report 2025’. The document offers an in-depth analysis of the UAE’s rapidly evolving cyber threat landscape, emphasizing the critical need for advanced cybersecurity measures in response to the increasing complexity and sophistication of cyber-attacks.

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Aldar partners with Emirates NBD to launch its first Darna co-branded Visa credit card

  • Linked to Aldar’s digital loyalty platform, Darna, card holders can enjoy up to 10% in Darna rewards and exclusive lifestyle perks across the entire Aldar portfolio of assets
  • 12-month interest-free payment plan for residential purchases within Aldar’s sales portfolio in Abu Dhabi, Dubai, and Ras Al Khaimah, as well as tuition fees at Aldar Education
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Landmark Reach partners with Publicis Media Middle East to power the next phase of retail media innovation

Dubai, United Arab Emirates, 26 February 2025: Landmark Reach, the retail media division of Landmark Group, the region’s prominent retail and hospitality conglomerate, has partnered with Publicis Media, the media hub of Publicis Groupe, to strengthen and expand, its retail media network. The partnership will aim to create new opportunities for brands while enhancing the shopping experience for millions of consumers through a more data-driven, targeted advertising platform that connects brands with shoppers at critical points in their journey, whether in-store, online, or on the open internet.

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