Snap Inc. signs landmark MOU with Government Communications Office (GCO) at Web Summit Qatar 2025 to launch first Augmented Reality Academy in the MENA region

MOU unlocks the creative potential of the region’s impressive talent pool and fuels thriving digital ecosystem

Doha, Qatar, 25 February 2025: Snap Inc. has signed a landmark Memorandum of Understanding (MoU) with Qatar’s Government Communications Office (GCO) to launch the first Augmented Reality (AR) Academy in the MENA region. Announced at Web Summit Qatar 2025, the agreement marks a significant step in unlocking creative potential across the region and driving digital innovation.

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Dubai and DIFC selected to host 2026 Global Privacy Assembly

Dubai, UAE: 24 February 2025: The Global Privacy Assembly (GPA) has announced that Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa, and South Asia (MEASA) region, has been selected to host the GPA conference in 2026.

The Global Privacy Assembly is an international group, established in 1979 as the premier global forum for data protection and privacy authorities. The Assembly is comprised of leading global Information and Privacy Authorities and Commissioners. It is an independent body that operates primarily to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

DIFC’s selection reflects the Centre’s reputation of being at the forefront of data protection and privacy regulation in the region. With its robust Data Protection Law (DIFC Law No. 5 of 2020), DIFC ensures the highest standards of privacy and data security, fostering trust among global businesses and multi-jurisdictional stakeholders. As a key jurisdiction that facilitates secure, cross-border data flows, DIFC is committed to enabling innovation while ensuring that data is handled ethically and responsibly.

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Automechanika Riyadh returns as Saudi Arabia’s automotive aftermarket sector accelerates towards USD34 billion by 2033

Saudi Arabia’s leading regional trade show for the automotive aftermarket sector will be held at RICEC from 28-30 April

The largest edition of the event to date will showcase exhibitors from 32 countries across five halls and will welcome 19,000 visitors

The event will feature returning show highlights including the Automechanika Academy, Modern Workshop and the Premium Club

Captured by Lights In Motion

Riyadh, KSA: Automechanika Riyadh, Saudi Arabia’s leading regional trade show for the automotive aftermarket industry, is set to return for its seventh edition from 28-30 April at the Riyadh International Convention and Exhibition Center (RICEC). Following the success of the record-breaking 2024 event, the upcoming edition will expand to five halls and is expected to attract over 19,000 visitors.

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Amazon Announces Alexa+, the Next Generation AI Assistant

Today, Amazon announced Alexa+, our next-generation AI assistant that seamlessly integrates into your life to help you get things done. Leveraging a state-of-the-art architecture that connects LLMs, agentic capabilities, services, and devices at scale, Alexa now enters into a new era, redefining the way we interact with digital assistants.

Alexa+ will be available in English to customers in the U.S. to start, and will roll out to all countries where Alexa is available today. We already have teams around the world—from scientists to engineers—working on localizing this experience.

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