The HUAWEI FreeBuds Pro 4 Makes Calls Clearer Than Ever with AI

UAE, January 13, 2025 – Most wireless earbuds focus on music. But, the HUAWEI FreeBuds Pro 4 proves to have some crazy tricks up its sleeve that drastically improve call quality. It uses next-gen AI-powered noise cancellation to silence the background noise and capture your voice with impeccable clarity. It’s so quiet, the person on the other end will have no idea where you are talking from.

That said, the FreeBuds Pro 4 is great for music. They come with a dual-driver system that improves the audio quality by leaps and bounds. However, the first time you see the FreeBuds Pro 4, what impresses you the most is the design. But more on that later.

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Middle East Mobile App Market Surges with over 30% YoY Growth

Middle East Mobile App Market Surges with over 30% YoY Growth in Instals Across Several Key Countries, AppsFlyer Report

  • Globally,2024 proved to be a big year for Generative AI apps, which achieved a standout 200% YoY increase in installs 
  • In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% YoY

Dubai, United Arab Emirates – Monday 13, 2025 – AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend and revenue, fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.

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Synology Launches ActiveProtect to Simplify Business Data Protection

Dubai, United Arab Emirates — January 13, 2025 — Synology has announced the general availability of ActiveProtect, a new line of data protection appliances that integrate enterprise backup software, server, and backup repository into a unified solution. Designed to simplify complex data protection, ActiveProtect offers comprehensive platform support, advanced security, and scalability, all with a transparent pricing model.

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NATIONAL MS SOCIETY INTRODUCES FIRST MS TREATMENT GUIDELINES IN THE UAE

  • The guidelines have been published in the Multiple Sclerosis and Related Disorders (MSARD) medical journal.
  • The guidelines ensure that treatment plans are more effective, ensuring that patients receive early treatment with the most appropriate medication.
  • They can facilitate early initiation of emerging treatments and ensure that insurance coverage follows an evidence-based treatment sequence driven by data rather than costs.
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