Daily Archives: January 13, 2025

Technologies

Middle East Mobile App Market Surges with over 30% YoY Growth

Middle East Mobile App Market Surges with over 30% YoY Growth in Instals Across Several Key Countries, AppsFlyer Report

  • Globally,2024 proved to be a big year for Generative AI apps, which achieved a standout 200% YoY increase in installs 
  • In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% YoY

Dubai, United Arab Emirates – Monday 13, 2025 – AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend and revenue, fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.

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Technologies

Synology Launches ActiveProtect to Simplify Business Data Protection

Dubai, United Arab Emirates — January 13, 2025 — Synology has announced the general availability of ActiveProtect, a new line of data protection appliances that integrate enterprise backup software, server, and backup repository into a unified solution. Designed to simplify complex data protection, ActiveProtect offers comprehensive platform support, advanced security, and scalability, all with a transparent pricing model.

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Health Care

NATIONAL MS SOCIETY INTRODUCES FIRST MS TREATMENT GUIDELINES IN THE UAE

  • The guidelines have been published in the Multiple Sclerosis and Related Disorders (MSARD) medical journal.
  • The guidelines ensure that treatment plans are more effective, ensuring that patients receive early treatment with the most appropriate medication.
  • They can facilitate early initiation of emerging treatments and ensure that insurance coverage follows an evidence-based treatment sequence driven by data rather than costs.
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Business & Investments

إطلاق أول وكيل ذكاء اصطناعي يعمل بالذكاء الاصطناعي التوليدي في قطاع السيارات في المملكة العربية السعودية: بترومين و جوب شوب تقودان الابتكار في تجربة العملاء.

L to R : Hussein M Dajani, Group CMO, Petromin Corporation; Beerud Sheth, Founder & CEO, Gupshup

Continue reading إطلاق أول وكيل ذكاء اصطناعي يعمل بالذكاء الاصطناعي التوليدي في قطاع السيارات في المملكة العربية السعودية: بترومين و جوب شوب تقودان الابتكار في تجربة العملاء. →
Business & Investments

Launching Saudi Arabia’s First Generative AI-Powered Automotive AI Agent:

Launching Saudi Arabia’s First Generative AI-Powered Automotive AI Agent: Petromin and Gupshup Drive Innovation in Customer Experience

Dubai, UAE; Jeddah, Kingdom of Saudi Arabia, 13 January 2025- Petromin Corp, a global leader in mobility solutions, has partnered with Gupshup, the leading conversational AI platform, to introduce PETROMINit!, a first-of-its-kind advanced Customer Service AI Agent in the Kingdom of Saudi Arabia. The AI Agent leverages Generative AI capabilities on Gupshup Conversation Cloud to offer seamless and efficient vehicle support in both Arabic and English.

L to R : Hussein M Dajani, Group CMO, Petromin Corporation; Beerud Sheth, Founder & CEO, Gupshup

PETROMINit! is available on WhatsApp, offering customers seamless and instant access to support through a familiar and convenient channel. By simply messaging on +966 9200 22776 in natural language, customers can instantly engage with the Generative AI-powered AI Agent. PETROMINit! leverages advanced large language models (LLMs) and natural language understanding to deliver remarkably human-like support interactions akin to speaking with a live automobile support specialist.

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