Epic 30th anniversary of DSF brings unparalleled shopping experiences with an only-in-Dubai 12-hour mega sale with discounts of up to 90 per cent across more than 100 participating brands spanning luxury, international, and homegrown labels

Unbeatable bargains can be found on 26 December from 10am to 10pm at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha

12-Hour Sale kicks off the DSF Sale Season in spectacular fashion, launching a citywide shopping celebration from 26 December 2024 to 2 February 2025

Dubai, United Arab Emirates, 23 December 2024: The iconic annual Dubai Shopping Festival (DSF) is bringing the season’s most rewarding retail experiences this year with the epic 12 Hour Sale on 26 December, with exclusive savings of up to 90 per cent off on more than 100 leading luxury, international, and homegrown brands across all Majid Al Futtaim malls in the city. This incredible experience kicks off the highly anticipated DSF Sale Season, bringing exclusive discounts of up to 75 per cent discounts across Dubai’s leading shopping malls and districts until 2 February 2025.

Organised by Dubai Festivals and Retail Establishment (DFRE), the 12 Hour Sale will offer residents and visitors an unparalleled shopping experience for a one day only and take home the latest trends and must-have pieces at unbeatable bargains.

From 10am to 10pm, shoppers can explore spectacular discounts at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha, and My City Centre Al Barsha.

Adding to the excitement, shoppers spending AED 300 or more can unlock the chance to win instant prizes by participating in the interactive Play & Win activation available at Mall of the Emirates, City Centre Mirdif, and City Centre Deira. By downloading the SHARE app, shoppers can enter the Play & Win zone and win rewards, including Apple Macbook Air, Apple Watch, Samsung Galaxy Buds, Asus Notebook, and more.

This one-day-only sale brings together unbeatable discounts, unmissable bargains, and exciting chances to win, offering something for every shopper at Majid Al Futtaim malls. There has never been a better time to shop for the latest fashion and accessories at top retail brands, as well as home furnishings, perfumes, cosmetics, and beauty products, optics, electronics, as well as supermarket and department stores.

Dubai Shopping Festival is supported by Key Partners Dubai Islamic Bank and VISA, and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), and talabat.

For more information, visit the Dubai Shopping Festival website and follow @DubaiFestivals on Instagram and TikTok.

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About Dubai Shopping Festival 2025:

This year, Dubai proudly celebrates the 30th anniversary of its iconic annual Dubai Shopping Festival (DSF) from 6 December 2024 to 12 January 2025. The monumental 30th edition of DSF is the city’s most incredible, most memorable, and out-of-this-world celebration, with an action-packed calendar of 38 wonder-filled days brimming with non-stop, day-in-day-out moments for everyone, every day, in every corner of the city. This year’s not-to-be-missed season of DSF pays an epic tribute to three decades of welcoming the world to celebrate everything that makes Dubai extraordinary. DSF’s eagerly anticipated experiences bring together the very best that the city has to offer, including A-list stars, unique-to-Dubai attractions, exceptional hospitality, a thriving gastronomy scene, ever-popular outdoor pop-up community experiences, the biggest-ever shopping deals, and incredible chances to win life-changing prizes. Plus, some of the world’s most spectacular New Year’s Eve celebrations, as well as joyful festive experiences and free enchanting immersive displays of lights, fireworks, drones, and pyrotechnics, promise endless excitement for everyone – all set against the backdrop of the city’s perfect weather for the season.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai’s Department of Economy and Tourism (DET), is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:

Dubai Economy and Tourism
mediarelations@dubaidet.ae
[+971] 600 55 5559