Japan, where IQOS was first launched in 2014, has experienced a 46% drop in smoking nationwide
Dubai, UAE, December 19, 2024: Philip Morris International Inc. (PMI) (NYSE: PM) marks the 10th anniversary of the introduction of its leading smoke-free product, IQOS. The launch of this smoke-free innovation was a breakthrough moment toward achieving the company’s commitment to a future without cigarettes.

PMI CEO Jacek Olczak
Continue reading Philip Morris International Marks a Decade of IQOS—a Milestone in the Journey to a Smoke-Free Future

