- Middle East Confidence in GenAI is Among the Highest in the Global South, with 51% of Respondents Expressing Positive Sentiment
- BCG Study Finds Lower Anxiety About GenAI in the Global South, Including the Middle East, Compared to Global North Regions
- Employees Show Strong Engagement with GenAI, Reflecting a Positive Outlook on AI’s Role in the Workplace
DUBAI, November 12, 2024 – The Middle East region is emerging as a global frontrunner in AI and GenAI adoption and confidence, according to Boston Consulting Group’s (BCG) latest “AI at Work Friend and Foe” study. The survey reveals a significant shift in sentiments and usage patterns in the region over the past year, with 51% of respondents ranking confidence as a primary sentiment in GenAI and positioning the region as one of the most confident in the Global South.
Continue reading AI at Work in the Middle East, High Confidence and Rapid Adoption Drive Regional Leadership



