Dubai, November 25, 2024:Bridgestone, a global leader in tyres and sustainable mobility solutions, expanded its partnership Tegeta Holding, one of the largest automotive companies in Central Asia and the Caucasus, further strengthening its presence in the Caucasus region. Under this agreement, Tegeta will serve as the official distributor of Bridgestone tyres in Armenia and Azerbaijan, effective January 1, 2025.

Bridgestone Middle East & Africa FZE and Tegeta Holding officially signed the agreement in Dubai, marking a significant milestone in both companies’ regional growth strategies. Under the agreement, Tegeta will supply Bridgestone’s premium-quality tyres for a wide range of vehicles, including passenger cars, trucks, and buses, across Armenia and Azerbaijan.

Jacques Fourie, President of Bridgestone Middle East & Africa, said: “We are thrilled to expand our collaboration with Tegeta, who was been our trusted partner since 26 years. Tegeta’s strong foothold in the Caucasus region enables us to introduce Bridgestone’s premium products to new markets such as Armenia and Azerbaijan, ensuring that customers benefit from our commitment to quality, safety and innovation.”