Dubai, UAE 4^th November  2024:Ajmal Perfumes participated in the 28th edition of Beauty world Middle East, the region’s premier international trade fair for the beauty industry, held at the Dubai World Trade Centre. Known for its superior Oriental and Western fragrances, Ajmal captivated attendees with an expansive range at their booth, located in the fragrance compounds and finished fragrances section. The showcase celebrated the brand’s expertise and commitment to excellence by exhibiting an array of signature scents, from precious Agarwood to classic Dahn Al Oudh.

“In the ever-evolving beauty sector, staying abreast of the latest trends and innovations is crucial. Ajmal Perfumes’ participation in Beautyworld Middle East—a premier trade show for leading international, local, and regional exhibitors—reflects our commitment to re-engaging with the beauty industry. As the ‘King of Oudh,’ we take pride in preserving and enhancing the legacy of oud, a tradition that has been part of our family. While we honor these age-old traditions, we are also dedicated to innovating and meeting the contemporary tastes of our customers. By blending our rich heritage with a modern perspective, Ajmal Perfumes has successfully established a legacy of excellence in the perfume industry,” said Abdulla Ajmal, CEO, Ajmal Perfumes.