The deep-tech company strengthens its leadership in Saudi Arabia with Mohammed Al Mutairi, whose 30+ years of experience will drive the next phase of growth, innovation, and strategic expansion.

Dubai, UAE, 02 October 2024 — Shaffra, a deep tech company in the Middle East pioneering AI-driven workforces and metaverse workplace solutions, has appointed Mohammed Al Mutairi as the new General Manager for Saudi Arabia. With over 30 years of experience in business development and project management across influential sectors, Mohammed has a proven track record of driving growth and innovation. He began his career at Saudi Airlines, leading sales operations in the Eastern Province for 24 years before joining Khusheim Industrial Group as Business Development Director, where he built strategic partnerships to foster growth.





