Line Investments and Property, a subsidiary of Lulu Group International, officially inaugurated its annual Breast Cancer Awareness Campaign on 11th October 2024 at Silicon Central Mall. The event is a significant step in the fight against breast cancer, held in collaboration with the Burjeel Cancer Institute, Medeor Hospital and Pink Caravan.

The event featured the highly anticipated Pink Ride, a pan-UAE drive initiative aimed at raising awareness about breast cancer and encouraging early detection. The Pink Ride, organized by Line Investments and Property, is a symbol of hope and unity in the fight against cancer, gathering participants from all walks of life to spread crucial information across the Emirates.
