Dubai, UAE, September 26, 2024:  In an era where smartphones have become integral to daily life, OPPO is proud to announce the release of its latest whitepaper titled “Built to Last: The Critical Role of Build Quality in Smartphones in partnership with Counterpoint.” As smartphones evolve into essential tools for communication, commerce, and entertainment, users have come to expect more from their devices—demanding not only advanced features but also exceptional durability and reliability.

The white paper explores the rising consumer expectations for smartphone quality, durability, and performance due to increased usage and technological advancements, particularly in emerging markets where smartphones represent a significant financial investment. It also highlights the pressure on manufacturers, like OPPO, to innovate in durability as consumers tend to keep their devices longer and seek higher build quality to meet diverse daily usage demands.