CONTAINING A MINIMUM OF 12% SQUALANE, NEW LIP IDÔLE SQUALANE-12[1] BUTTERGLOW™ DELIVERS AN INSTANT FLUSH OF COLOR, SUPERCHARGED HYDRATION[2] & A YUMMY GLOW

Is it a balm? Is it a lipstick? With new Lip Idôle Squalane-12 ButterGlow™, lips can have it all. From the iconic Idôle fragrance to the groundbreaking Lash Idôle mascara, today, Idôle enters a new lip frontier with instant flush-and-go color and yummy glow.

All for care, glow for all: Like a facial in a stick, Lip Idôle Squalane-12 ButterGlow™ amplifies your lips’ natural beauty with 15 complexion-enhancing shades designed by Lancôme makeup experts Lisa Eldridge and Sheika Daley.

Say hello to hydration, and goodbye to dry lips. Lip Idôle Squalane-12 ButterGlow™ pioneers a new era in beauty with the skinification of lips, as proven in Lancôme’s first-ever clinical testing platform on a makeup lip product. Discover the super-concentrated formula made of 96% natural-origin ingredients,[3] including Shea and Jojoba Butter, ceramides, and Biotech rose oil and the hero, a minimum of 12% squalane.¹

It glides on like butter and dresses lips in moisture. Lip Idôle Squalane-12 ButterGlow™ gives you your lips but so much better. Meet your groundbreaking new lip ally for a take-everywhere super glow.

Everyone deserves to find their perfect shade

15 skin-amping nudes for a super flattering glow

Want our secret to perfect lips? For beautiful lips with a naturally healthy glow, a new squalane-enriched Lip Idôle has arrived. Discover 15 low to high melanin-enhancing shades for a all-new flattering glow.

Don´t be shy; let lips do the talking! Every shade of Lip Idôle Squalane-12 ButterGlow™ is designed to be flattering, enhancing your skin tone with an instant flush of color, for plumped-looking lips with a fresh, yummy glow. No wonder that in consumer tests, 9/10 women[4]  found their favorite shade. It´s Lip Idôle, baby!

Nudes:

21 Shade-throwing beige

26 Don´t be chai

33 Idôle nude

36 Nude now

Pinks:

10 Keep it glowy

28 Pink squad

30 Lisa´s coral glow

50 Sheika´s rosy nude

Reds:

31 Popping poppy

42 Heated glow

45 That´s my jam

Berry:

47 Mauve-tivation

Browns:

53 The tea is hot

57 Berrylicious

60 Million-dollar berry

Lips get skinified

Lancôme´s biggest testing platform for a makeup lip product, inspired by clinical skincare tests

This year, the 96% natural[5]-origin formula² was subjected to the brand´s first clinical testing platform for lips. Due to their thin epidermis, low keratinization and weak protection structure, lips can be more likely to feel dry. However, with just the right ratio of skincare-inspired ingredients, Lancôme proved that it is possible to reinforce the skin barrier for hydrated, glowing lips.

Taking skinification to the next level, Lancôme rigorously tested the Lip Idôle Squalane-12 ButterGlow™ in the first clinical study on a makeup lip product on 43 people.

“With skinification, we are no longer only satisfied with the initial criteria that define a good makeup product. We go beyond that by trying to understand how it can also improve the look and feel of the skin. It is through this approach that we can decide on which active ingredient to use in our formulas. For Lip Idôle, we built our biggest test platform inspired by our clinical testing on Skincare’’ – Lancôme International Scientific Director Dr Annie Black

Supercharged with a minimum of 12% squalane[HC1] 

Meet your next-gen care-in-shine balm for an instant flush and glow

For on-demand care you can always count on, look no further than the name. New Lip Idôle Squalane-12 ButterGlow™ is infused with 12% plant-based squalane in an 83% caring base. It´s like a facial – but for your lips.

Lip Idôle Squalane-12 ButterGlow™ is rich in Shea and Jojoba Butter, which are known to boost hydration and help reinforce the skin barrier function for a feeling of enhanced suppleness. Ceramides, which are important lipid structures found naturally within the skin, help to lock in moisture and limit the impact of environmental impact. In addition, Lancôme’s Biotech Rose Oil may help improve barrier function, reduce the appearance of fine lines and improve lip texture. Finally, star ingredient, squalane, can also help support barrier function and leave lips feeling moisturized.

No more dry, lackluster lips. With your new lip hybrid by your side, lips instantly feel supercharged with up to 24 hours of hydration with a lasting moisture boost. Lips just feel better and better with Lip Idôle Squalane-12 ButterGlow™´s rejuvenating effect. Proven in Lancôme´s first-ever clinical testing platform for a makeup lip product, it reduces lip dryness by 27% and diminishes vertical lines by 11% after 7 days.[6]

A luxurious melt-and-glow texture

Meets the perfect ratio of color & shine

As your new lip hero, Lip Idôle Squalane-12 ButterGlow™ delivers the perfect balance between enveloping sensoriality, color intensity and hydration. Thanks to natural-origin waxes such as Candellila and Sunflower, it has a melt-upon-contact texture that feels deliciously luxurious and nourishing. Infused with the ideal ratio of pigment, it leaves a shiny, colorful finish that enhances your natural lips.

Glides on like butter but feels super lightweight and does not let your lips down. Lip Idôle Squalane-12 ButterGlow™ delivers care that doesn´t quit in a non-feathering formula that won´t leave your lips feeling sticky or oily as you apply it on the go.

Your new go-to lip combo

Let lips do the talking with extra-dimension definition

Glide, line, fill and design lips your way with this season´s new lip combo: Lip Idôle Squalane-12 ButterGlow™ finds its perfect power pairing in Lip Idôle Lip Shaper.

Ultra-precise yet ultra-blendable, Lip Idôle Lip Shaper sculpts lips with a soft matte formula infused with ceramides to leave lips feeling nurtured. Made for always-on lips, the waterproof formula delivers up to 8-hour wear and does not feather or smudge.

Discover 6 shades, for your lips but better than ever. Create your ultimate lip combo when you pair Lip Idôle Squalane-12 ButterGlow™ with Lip Idôle Lip Shaper.

26 Don´t be chai

33 Idôle nude

36 Nude now

50 Sheika´s rosy nude

53 The tea is hot

100 Red now

Like a crystal jewel

Elevated Idôle codes reimagined for on-the-glow lips

Flush, glow, shine, and care: Your new does-it-all lip hero comes in a sleek, ultra-luxe pack that looks like a gem or crystal, shining bright in the signature Idôle rose gold shade. Inspired by the iconic T-shaped base of Idôle fragrance bottles, the architectural pack feels cool yet elevated, and comes engraved with the unforgettable Lancôme monogram.

Keep it sleek as you create your own Lip Combo: Lip Idôle Lip Shaper comes in expert-conceived packaging, with color-matched tip and easily sharpenable nib.

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[1] A minimum of 12% squalane in the range.

[2] Corneometer test after 24 hours

[3] The remaining 2% are dedicated to the color effect (pigments) and preserving the quality of the formula (formula antioxidant).

[4] Consumer test on 251 women.

[5] We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural source.

[6] Clinical scoring by a dermatologist by 43 participants aged between 21 to 56 years old.

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 [HC1]Suggestion : Add a skinification text before squalane:

Quote from Dr Annie B

Lancôme International Scientific Director Dr Annie Black

‘’With skinification, we are no longer only satisfied with the initial criteria that define a good makeup product. We go beyond that by trying to understand how it can also improve the look and feel of the skin. It is through this approach that we can decide on which active ingredient to use in our formulas. For Lip Idole, we built our biggest test platform inspired by our clinical testing on Skincare’’