Dubai, UAE, 19 August 2024: MERED, an award-winning international real estate developer, has opened its new headquarters within Dubai Internet City, unveiling a 45th-floor office space designed by Pininfarina, an illustrious name in architectural design. The new office, spanning 1,300 sq m, reflects the developer’s continuous growth and evolving design philosophy while incorporating distinctive elements to highlight its unique identity.

The office space reflects MERED’s flagship ICONIC Tower with a design concept centered on “Connection and Contrast.” Layered spaces guide visitors and employees, highlighting the brand’s dedication to innovative design. The sales area, using neutral tones, Hungarian wood, and Hi-Macs acrylic stone, mirrors the high standards of the developer’s upscale residences and creates a premium atmosphere. In contrast, the operational area is designed with functionality in mind, featuring darker tones and industrial materials that establish a distinctive workspace.

Diana Nilipovscaia, CEO at MERED, said: “As the UAE real estate market is set to grow to $0.76 trillion by 2029, our new headquarters in the central business hub of the region demonstrates our commitment to leading and shaping this growth. This space, especially the mock-up room, offers a comprehensive experience for our potential buyers, giving them a true sense of life in the ICONIC Tower. We are keen to continue our journey to bring the future of upscale living to life, blending cutting-edge design with world-class amenities.”