Business & Investments

STADA acquires FITO™ from LEO Pharma and expands Consumer Healthcare in the MENA Region

  • STADA acquires LEO Pharma existing FITO trademark in the GCC, North Africa, the Middle East and selected Asian Countries.
  • STADA EVP Emerging Markets Stephane Jacqmin: “We look forward to leveraging our local marketing and sales platform to develop the full potential of this strong brand in the many markets of the MENA region. This will strengthen STADA’s role as the partner of choice in consumer healthcare and support our growth in this region”

Dubai12August2024 – The pharmaceutical company STADA is expanding its consumer healthcare business in the MENA region with the acquisition of FITO™ from LEO Pharma. The medical device is based on the wheat extract Rigenase (DamorFarmaceutici, Italy) and is indicated for the dermatological treatment of first- and second-degree burns, ulcers, wounds and abrasions. The herbal origin has a high safety profileand forms a protective barrier against the external environment.

The acquisition includes the takeover of the existing business in the markets of Egypt, Kuwait, Oman, Saudi Arabia and the United Arab Emirates. Other key markets are Algeria, Bahrain, Iraq, Kenya, Lebanon, Libya, Mauritius, Morocco, Pakistan, Palestine, Qatar, Tunisia and Yemen.

STADA EVP Stephane Jacqmin Emerging Markets:”We look forward to leveraging our local marketing and sales strength to develop the full potential of this strong brand in the many markets of the MENAregion. This will strengthen STADA’s role as the partner of choicein consumer healthcare and support our growth in theregion.”

In addition to this acquisition,STADA MENA has also entered into a supply and distribution agreement with Farmaceutici DAMOR S.p.A, Italy.

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About STADA Arzneimittel AG
STADA Arzneimittel AG is headquartered in Bad Vilbel, Germany. The company focuses on a three-pillar strategy consisting of consumer healthcare products, generics and specialty pharma. Worldwide, STADA Arzneimittel AG sells its products in approximately 115 countries. In financial year 2023, STADA achieved group sales of EUR 3,734.8 million and reported earningsbefore interest, taxes, depreciation and amortization (EBITDA) of EUR 802.1 million. As of 31 December 2023, STADA employed 11,667 people worldwide.