The organization strives to enhance overall health experience, through a focus on comprehensive self-care practices.

Dubai, UAE – July 24, 2024 – MENAP-SCI (Middle East, North Africa, and Pakistan Self Care Industry), a leading non-profit organization dedicated to promoting self-care in the MENAP region, commemorates International Self-Care Day today, July 24, 2024. This year’s Self-Care month marks the 5th anniversary of the World Health Organization’s (WHO) first global guideline on self-care interventions for health and well-being.

Self-Care Month is an opportunity to raise awareness about self-care, acknowledge its benefits and achievements, and call for commitments to expand health systems to include self-care. MENAP-SCI aligns with the WHO’s guideline on self-care interventions, bridging gaps between communities, primary care, and health systems.

Kamal Ubaysi, Global Head of Digital Commercial Programs, Sanofi Consumer Healthcare.

“The region is experiencing a dynamic shift towards healthier living, with self-care practices becoming a cornerstone of this transformation,” said Kamal Ubaysi, Global Head of Digital Commercial Programs, Sanofi Consumer Healthcare. “At MENAP-SCI, our commitment is to empower individuals across the region to manage their health proactively through comprehensive education, valuable resources, and unwavering support. Together, we are forging a path towards a healthier and more resilient future.”