University of Europe for Applied Sciences Unveils Master’s in Innovation Design Management that Highlights the Importance of Design in Times of Crisis

United Arab Emirates, Dubai, 19, June 2024: The University of Europe for Applied Sciences in Dubai, the first German University in the UAE is proud to announce the launch of its second Master’s program in design – the Innovation Design Management program. The program is set to commence next fall under the leadership of Prof. Dahlia Mahmoud in Dubai and is supported by esteemed faculty members from the university’s design departments across Germany.

With today’s rapidly evolving business and technology landscapes where innovative companies seek multidisciplinary talents, the Innovation Design Management program sits at the crossroads of design and business. The program aligns with the companies’ efforts to employ managers who understand how to leverage design as a driving factor in business decisions.

Companies are also looking for managers who can incorporate creative thinking and an artistic mindset into business strategies, viewing these as strategic assets for fostering innovation, delivering sustainable consumer benefits, as well as in transforming a company’s organization and vision. The new MA program offers an integrated approach that merges design, business, and technology strategies and enables students to participate in intense project activities alongside industry leaders and enterprises facing various challenges daily.

Amidst the various global crises, including climate change and its implications, the curriculum prepares its graduates to positively influence societal changes. It focuses on cultivating social and ecological responsibility, equipping students to effectively communicate visually and through written designs during crises. The highly sought-after “Design in Crisis” module, equips students to strategize and create impactful designs, ensuring the message resonates with the targeted audience. This module is mandatory for students enrolled in the Visual & Experience Design master’s program and an elective for students in the newly launched Innovation Design Management program.

The “Design in Crisis” module focuses on studying the target audience to select the right mediums and styles for effective communication during crises. This empowers students to navigate critical situations with clarity and impact, enhanced by hands-on projects and experiences and collaborations with prestigious German organizations.

Professor Dahlia Mahmoud, Professor in Visual & Experience Design at University of Europe for Applied Sciences, states, “The masters of innovative design management is designed to equip managers with innovative problem-solving skills. The program blends business and human-centered design disciplines seamlessly and aims to create strategies and messaging that resonates with target audience. This interdisciplinary approach is essential in today’s dynamic business environment, where continuous innovation is crucial for success, particularly in navigating technological advancements and addressing urgent issues on regular basis.”

The multidisciplinary Masters in Innovation Design curriculum at the University of Europe for Applied Sciences in Dubai ensures that graduates are not only proficient in design and business but also socially and ecologically responsible. The program aims to produce graduates who can have innovative management strategies and implement impactful designs that raise awareness about crises and drive positive change in society. Designed to accommodate working professionals, allowing them to advance their careers while pursuing their master’s studies, the program offers flexible scheduling options, with courses held on Wednesdays, Thursdays, Friday afternoons, and Saturdays.

Applications are now open for UE Dubai, for more information, please visit  https://www.ue-germany.com/about-us/locations/dubai

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About the University of Europe for Applied Sciences (UE) and the University of Europe for Applied Sciences in Dubai (UE Dubai)

The University of Europe for Applied Sciences (UE) is a highly accredited German private university committed to academic excellence and global learning opportunities. With over 20 years of experience, UE offers a range of Bachelor’s, Master’s, dual Bachelor’s, and MBA degree programmes in business, technology, data, sports, psychology and design. Currently, UE operates five campuses in Germany (Berlin, Hamburg, Iserlohn and Potsdam) and a virtual campus in the Metaverse. UE serves more than 4,600 students, preparing them for success in today’s job market. UE was recently awarded the German Education Award 2023/2024, presented by the German Institute for Service Quality.

The University of Europe for Applied Sciences in Dubai (UE Dubai), the first German university to establish a campus in UAE, will open in January 2024. Strategically located in Dubai’s World Trade Centre and forming strong partnerships with international companies, UE Dubai offers three Master’s programmes, including the UAE’s first-ever Master of Arts in Visual and Experience Design. Committed to offering the highest standards in higher education, UE Dubai provides exceptional learning opportunities and valuable connections to its students.

For more information please visit: www.ue-germany.com