The HUAWEI Pura 70 Ultra’s Retractable Camera is a Gamechanger in Smartphone Photography

Huawei’s legendary P Series has long been considered a trailblazer in the smartphone world. The series has given us stunning-looking smartphones that kept pushing the boundaries of smartphone photography, from the dual camera modules to its most recent introduction of the Ultra Lighting XMAGE Camera. But this year, Huawei is shaking things up with a rebrand. The P Series will now be called the Pura Series, signifying purity and uniqueness. More than just a name-change, this evolution marks a new era for the brand. It will focus on improving all aspects of a smartphone including that contributes to the user experience.

And it looks like they have delivered. The Pura series not only boasts top-notch specs but also introduces a jaw-dropping new Ultra Lighting Pop-Out Camera. This ground-breaking technology, with its Retractable Camera Structure and Ultra Speed Snapshot capabilities, will redefine what we expect from our smartphone cameras.