UAE Family Conglomerate Al Masaood Selects SAP to Digitally Transform Across Three Key Business Verticals
- Automotive, industrial, and property teams will all benefit from centralization, automation, AI enablement, and increased efficiency of latest innovations
(From left): Executives from Al Masaood Group, Meiraj Hussain, Head of Corporate Support, and Rafid Azzawi, Group CFO, and, from SAP, Sergio Maccotta, Senior Vice President, Middle East Africa – South and Mohammed Hammad, Head of Mid-Market, UAE, attended the signing ceremony.
Abu Dhabi, UAE — 14 February 2024 — Al Masaood Group, one of Abu Dhabi’s largest integrated industrial, commercial, and service organisations with over five decades of growth across 18 market segments, is transforming into an intelligent enterprise through the deployment of cloud-based solutions from global technology company SAP SE (NYSE: SAP).
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