Tourism sector visionaries discuss building a ‘destination of choice’ with the UAE’s young entrepreneurial community at SEF 2024
Timeless cities with a strong recall is a culmination of multilayered factors and multifaceted efforts; experts said as they lead inspiring talks and engaging fireside chats at the SEF Community Zone

- SCTDA Chairman Khaled Jassim Al Midfa inspires progress towards a global hub for entrepreneurship, tourism, and sustainability.
- Fireside chat explores strategies for crafting a narrative in the global tourism industry, featuring renowned documentarian and Youtuber Joe Hattab, and adventure tourism success story Muatasam Al-Aulaqi.
Sharjah, February 03, 2024
His Excellency Khaled Jassim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), delivered an inspiring talk on the first day of the Sharjah Entrepreneurship Festival 2024 (SEF), recounting the progress Sharjah has made through the vision and efforts of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, in becoming a global destination for business, tourism, and entrepreneurship, as well as efforts made to be a sustainable and future-ready emirate.
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