Botsi Collaborates with Senses Residential and Day Care for Special Needs During Ride for Unity Initiative

The fashion brand, synonymous with the world-renowned Parisian culture and style, created one-of-a-kind T-shirts for the children at Senses during the Ride for Unity 7 Day, 7 Emirates event.

The T-shirts were distributed on Thursday, January 11^th, at Kite Beach where some of the children from Senses along with the team at Botsi participated in a Ride of Determination.

Dubai, UAE (12^th  January 2024): Botsi, the chic and alluring fashion label, showcased its commitment to inclusivity and compassion during the recent Ride for Unity 7 Days, 7 Emirates initiative by designing special T-shirts for the children at Senses Residential and Day Care for Special Needs, one of the many stops during the cycle. This heartwarming gesture was part of the philanthropic efforts undertaken by the team at Botsi to showcase their dedication towards creating a welcoming environment and doing their part for the betterment of society.

The Ride for Unity initiative, undertaken from 6^th to 12^th January, witnessed a team of business leaders, entrepreneurs, and trailblazers cycling through all seven Emirates in just seven days. This endeavour aimed to promote values such as unity, tolerance, diversity, sustainability, and inclusion, focusing on spreading positive messages through engaging activities, lectures, and workshops at various locations, including educational institutions and symbolic sites across the Emirates.

On Thursday, January 11^th, children from Senses Residential and Day Care for Special Needs were brought to Kite Beach in Dubai for a day of games and activities. During the day, the fashion label took the opportunity to connect with the children by designing exclusive T-shirts, spreading joy and solidarity among these incredible individuals. This was a part of a larger itinerary involving visits to universities, schools, and other meaningful locations, promoting positivity, tolerance, diversity, and the power of collaboration through sports and cycling.

Senses Residential and Day Care for Special Needs, founded in 2004, is a non-profit organisation dedicated to improving the lives of people of determination and catering to orphans and abandoned children in Dubai, UAE. The centre offers round-the-clock care, rehabilitative programs, and educational initiatives for children with unique needs, fostering an environment where they can enhance their skills and abilities.

Commenting on this initiative, Victoria Bahl, founder of Botsi expressed, “At Botsi, we believe in the transformative power of inclusivity and support. Collaborating with Senses Residential and Day Care for Special Needs was an honour for us. Through our small gesture of designing these special T-shirts, we aimed to spread joy among these incredible children, emphasising the importance of compassion and unity in society.”

As the Ride for Unity 7 Days, 7 Emirates initiative finishes its journey across the UAE, Botsi remains committed to supporting initiatives that champion inclusivity, diversity, and compassion within communities.

Botsi, born and developed in Dubai, stands as a beacon of change in the realm of ready-to-wear fashion. With a commitment to responsible production, ethical resourcing, and a dedication to empowering women, Botsi continues to revolutionise the industry while crafting an experience that transcends fashion.

To find out more, visit the Botsi website and to stay up to date, check out the Botsi Instagram.

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