PIMS Tea’s introduction in Dubai marks a significant redefinition of tea culture, blending the brand, beverage, and distinctive character into a unified experience

The inspiration to launch PIMS in Dubai sprouted from the enthusiasm of Arab guests at our Moscow location, expressing a strong desire for a Dubai presence. Witnessing extensive queues, spanning around 30 meters, and hearing the resounding demand from our Arab patrons, propelled us to expand and introduce PIMS to Dubai.

Dubai, UAE (11 January 2023): PIMS, founded by ArturShusteriovas and GlebGolubev in 2018, isn’t merely a tea brand—it’s an invitation to a sensory journey. Crafted after two years of relentless exploration and experimentation, PIMS introduces an extraordinary beverage concept that is conventional refreshment. Its innovative formula has over 20 distinctive tea combinations, complemented by the exclusive PIMS Cream, taking you to a journey of flavors.

PIMS has firmly established itself across 30 locations, primarily in Russia and Dubai, with 30 additional locations in project stages set to open in Qatar, Georgia, and Azerbaijan. PIMS is also strategizing to launch in Spain, the UK, Greece, China, the USA, Cyprus, and Armenia.

GlebGolubev, Founder of PIMS, emphasizes, “PIMS isn’t just a beverage, it’s an odyssey into uncharted flavors, a catalyst for discovery and inspiration.” With over 20 combinations of fermented tea, fresh fruits, and an array of toppings, PIMS tea redefines taste perceptions , unveils a spectrum of flavors in every cup. The secret ingredient, PIMS Cream, is a new facet of tea, ensuring every PIMS encounter is a discovery.

At the core of PIMS lies its vibrant community of dreamers, artists, and freethinkers sharing common values. The brand sparks creativity, urging individuals to new spaces one cup of PIMS at a time.