Italy’s Green Transformation

SustainabITALY Takes Centre Stage at North Star Dubai 2023

Over €1 billion invested to Advance Italy’s Start-ups towards Sustainable Digital Economy

13^th October 2023 – Dubai, UAE; Italy’s exemplification at North Star Dubai 2023 is a testament to its innovative entrepreneurial ambition and its dedication to sustainability. 33 Italian start-ups will present pioneering solutions driving forth a powerful statement towards  sustainable digital economy. Making waves in the global innovation arena, Italian Trade Agency pavilion will introduce 22 start-ups with their visionary solutions, power of blockchain, artificial intelligence (AI), and augmented reality (AR) at the prestigious GITEX 3.0 – North Star, Dubai World Trade Centre. The exhibition serves as a global hub for influential players within the startup ecosystem, providing a platform for the Italian start-ups to showcase their products, connect with investors, and expand their presence in international markets. The participating companies will address critical issues in sustainable mobility, healthcare, education, payment systems, and waste reduction.

GITEX offers a remarkable platform to showcase Italian goods and services on an international stage, elevating the reputation of ‘Made in Italy’ products worldwide. This impact extends far beyond borders, particularly in the thriving market of the UAE.

The Ambassador of Italy to the UAE, Lorenzo Fanara, said “I am delighted to witness the active participation of many Italian startups and SMEs at GITEX. Italian companies are emerging as leaders in providing digital and innovative solutions to face global challenges with creativity and determination, supporting energy transition and sustainable development. They are making significant strides in several key areas, such as 5G adoption and telecommunications technology; they are pioneering groundbreaking solutions in the field of Artificial Intelligence and they are also contributing to the development of more sustainable Smart Cities, reshaping the future of mobility.”

Entrepreneurship has become pivotal in Italy’s sustainable agenda often leveraging on innovative technologies to drive national economic growth. The government has invested over €1 billion in its startup ecosystem to create opportunities and foster innovations. The Smart & Start campaign was established to propel Italy’s entrepreneur network with facilitated programs that support innovation in emerging fields. Originated to drive Digital Economy, Artificial Intelligence, Blockchain and Internet of Things, Smart & Start campaign emphasizes on women entrepreneurship as part of continued efforts to dominate its agenda.

“In March 2023, Italy registered 14,000 startups, demonstrating a remarkable presence in software production, IT consultancy, research and development, and the manufacturing of machinery and electronic products. Startups founded by under 35s account for 17 % of the total with software production, IT consulting, research and development, manufacturing of machinery and electronic products being the most popular activities. This entrepreneurial force significantly influences specific economic sectors, with innovative startups making up 9.6% of all new businesses in the business services sector and in manufacturing. They dominate across key sectors such as research and development, software production, and computer manufacturing, a testament to their profound impact on Italy’s economic landscape” highlighted Amedeo Scarpa, Italian Trade Commissioner to the UAE.

Expand North Star brings together the most influential players in the global startup ecosystem, and Italy’s Pavilion offers to a selected number of Italian startups the opportunity to put their products in the spotlight, to find investors and grow their presence on international markets.

Sustainability is deeply woven into Italy’s agenda, and startups are at the forefront of driving its practices across sectors by creatively applying innovative technologies. Under the banner “Sustainability is sustainabITALY,” Italy’s presence at North Star Dubai 2023 underscores this commitment.  As Italy continues to champion sustainability, these startups serve as beacons of innovation and positive change, making their presence felt not just in the local ecosystem but on the global stage.

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Italian Trade Agency Pavilion for Startups at North Star Dubai 2023 is located in Hall No. 9. The Startup companies represented at the stand are:

AITEM S.r.l.                                           Artificial Intelligence                                          Startup

ARESYS SRL                                         SpaceTech                                                            SME

BOATSANDGO S. R. L. S.                  Mobility                                                                 Startup

Contents.com                                      Artificial Intelligence                                          Startup

DUCKMA SRL                                      Software Product                                                SME

Fifth Ingenium srls                              Immersive Tech (AR/VR/MR/Gaming)            SME

INCOMEDIA Srl                                    Software Product                                                SME

INNOVA SOC. COOP.                        Healthcare                                                            Startup

MobiMESH srl                                      AdTech / MarTech                                               SME

My-Money SRL                                    Fintech                                                                  SME

Noitech S.R.L.                                      Software Product                                                SME

POWANDGO SRL                               Mobility                                                                 Startup

Techinnova S.p.A.                                Healthcare                                                            Accelerator / Incubator

TO.TEM S.R.L.                                      Mobility                                                                 Startup

Travel Verse srls                                   Software Product                                                Startup

UTWIN SRL                                          Construction Tech                                              Startup

 Vivian Srl                                              Artificial Intelligence                                          Startup

VLAB SRL                                             Artificial Intelligence                                          Startup

XENIA PROGETTI SRL                        Software Product                                                Startup

SlideTheWorld srl Contacts               Event Tech                                                           Start

About Italian Trade Agency – ITA

The Italian Trade Agency is the Government agency which promotes the globalization of Italian firms, under the aegis of the Ministry of Foreign Affairs. ITA helps to develop, facilitate, and promote Italian economic and trade relations with foreign countries, focusing on the needs of SMEs, their associations and partnerships. ITA sustains Italian firms in their internationalization process, promoting the marketing of Italian goods and services as well as the image of “Made in Italy” products around the world, while facilitating outward Italian investments and encouraging FDI attraction into Italy. ITA provides information, support, and consultancy services to Italian companies on foreign markets, to foster exports and economic cooperation in all sectors, with the objective of increasing the effectiveness of their presence on international markets. ITA works closely with the Italian Regions, the network of Italian Chambers of Commerce, business organizations and other public and private entities. ITA’s headquarters are based in Rome, and it works through a large network of offices around the world which are acknowledged as “Trade Promotion Offices” of the Embassies or Consulates of Italy. https://www.ice.it/en/markets/united-arab-emirates