Cisco Survey Finds 92% of Respondents in KSA Willing to Pay More for Sustainable Broadband
News Summary:
Riyadh, Saudi Arabia, September 19, 2023 – The latest Cisco Broadband Survey1 – which included 2,000 respondents from Saudi Arabia – has found that evolving consumer expectations will reshape the needs and economics of the Internet.

Consumers in Saudi Arabia are rethinking what they rely on the Internet for, balancing anticipated demands for speed and reliability, with the intensifying needs of rising eco-consciousness, and the consumerization of the Internet of Things (IoT) connecting our devices, from smart cars to home appliances. This has led to 91% of respondents in KSA to regard broadband as ‘critical national infrastructure’, like access to water and electricity – surpassing EMEA results.
Continue reading Cisco Survey Finds 92% of Respondents in KSA Willing to Pay More for Sustainable Broadband


