Diamonds, the perfect gift, now emerges as an ideal investment choice too.

100% value for diamonds offered by Malabar Gold & Diamonds creates a new opportunity for jewellery lovers.

• Industry first initiative by Malabar Gold & Diamonds protecting the interests of the customer reaffirms the brand’s customer centric approach.
• Customers now can choose freely between gold or diamond jewellery with no difference, Thanks to the 100% Value Exchange Offer.
• Customers can now get the full value of diamonds during jewellery exchange to gold or diamond jewellery.

Spending vs. saving has always been a dilemma for customers when it comes to buying jewellery. For years now, gold jewellery was the only article that served both as a value-appreciating adornment and a reliable investment. Even though diamond jewellery remained as attractive as ever, questions about its exchange value held customers back from considering it a reliable investment. That has all changed with the new policy introduction from Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, that gives customers 100% Value on Diamond Exchange. Now, customers wishing to exchange their diamond jewellery for either gold or diamond jewellery can do so at full value of diamonds, without any loss, making it as lucrative an investment option as gold.

“Diamond jewellery has always been aspirational. Over the years, there has been an increasing preference for diamond jewellery as a gift, especially amongst Gen Z and Millennial customers. However, the one thing that was always a concern regarding diamond jewellery was its value as an investment compared to gold jewellery. Providing 100% value for diamond jewellery, upon exchange, is our way of negating these concerns to make diamond jewellery the perfect gift as well as a reliable investment that holds value”, said Mr. Shamlal Ahamed, Managing Director – International Operations, Malabar Gold & Diamonds.

‘We want to revolutionise the diamond jewellery retail, taking into consideration the concerns we identified during the research conducted on jewellery lovers and their resistance to buying diamond jewellery.  Giving new meaning to the phrase, “A Diamond is Forever”, this policy change was crafted to protect the value of the diamond jewellery among the new era of jewellery lovers. Ever since our inception in 1993, Malabar Gold & Diamonds has always been at the forefront of introducing customer-centric and transparent policies aimed at protecting customer interests and this new policy on diamonds further testifies this”, commented Mr. Abdul Salam KP, Vice Chairman, Malabar Group.

The new policy comes in addition to the unique and customer centric policies named ‘Malabar Promises’ offering customers complete peace of mind with initiatives like transparent price tag indicating gold weight, stone weight, net weight and stone charges of the respective jewellery, tested and certified diamonds ensuring 28-point quality check of global standards, guaranteed buyback, 100% value on gold exchange, 100% 916 hallmarked jewellery, assured lifetime maintenance, ethical and responsible sourcing, fair price policy & fair labour practices.

Editor’s Note

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.

With an annual turnover of $5.2 billion, the company currently ranks as the 6th largest jewellery retailer globally and today has a strong retail network of over 325 outlets spread across 11 countries in addition to multiple offices, design centers, wholesale units and factories spread across India, Middle East, Far East, USA & UK. The group, owned by more than 4,000 shareholders, has more than 19,500 professionals from over 26 countries working towards its continued success. Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry at any time and on any day from the comfort of their homes.

The group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.

ESG (Environmental, Social & Governance) has been the primary commitment of the group since its inception. The key ESG focus area of Malabar Group are Health, Housing, Hunger Free World, Education, Environment and Women empowerment. Integrating the principles of responsibility and sustainability into its core business, Malabar Group periodically strengthens its ESG goals to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.