Dubai, UAE – 09 February 2026: Yango Ads, the AdTech division of Yango Group, has released its Ramadan 2026 demand playbook, outlining how brands across the Middle East can capture one of the region’s most commercially significant periods through a connected, full-funnel advertising strategy.
Ramadan remains one of the most influential demand cycles in the Middle East, marked by a clear shift in daily routines and digital behaviour. While daylight hours are quieter and focused on fasting and reflection, activity rises sharply after iftar, with evenings and late nights becoming prime windows for media consumption, ecommerce, and service usage. According to Yango Ads’ seasonal insights, this day-to-night behavioural shift fundamentally changes how and when brands should engage audiences during the holy month.
Dubai, UAE – 05 January 2026 –Kabrita Goat Milk has expanded its reach among UAE families through a data-driven Retail Media campaign with Yango Ads, the ad tech division of Yango Group, reaching over 208,000 high-intent shoppers and generating more than 847,000 brand-safe impressions across Landmark Group’s Centrepoint, Babyshop, and Home Centre platforms.
Daily online shopping has surged dramatically, with a 139% increase in daily shopping activity since 2020 in the MENA region. Families in the UAE increasingly turn to digital channels for essential purchases. Against this backdrop, Kabrita aimed to build awareness and trust for its Dutch-made goat-milk-based baby formulas by engaging parents at the right moment in their online shopping journey. The campaign leveraged Yango Ads’ Landmark Reach solution to connect with relevant household decision-makers inside leading family retail platforms, all within a privacy-safe, contextually relevant environment.
Dubai, UAE – 29 December 2025 – Yango Ads, the ad tech division of Yango Group, strengthened its regional footprint by joining the 2025 MENA Effie Awards as an official sponsor and presenter, underscoring its growing role in the region’s advertising and marketing ecosystem. The ceremony, held in Riyadh, Saudi Arabia, under the Riyadh Season umbrella, brought together the MENA’s leading creatives, agencies, and brands for a night dedicated to celebrating marketing effectiveness and breakthrough campaigns.
As part of its partnership, Yango Ads presented the Gold Award in the Home Furnishings & Household Supplies & Services category, with senior executives from the company taking the stage to honour the winning brand and campaign.
This year’s MENA Effie Awards highlighted the scale and quality of creative and performance-driven work emerging from the region. A total of 94 awards were presented during the evening, including 87 category awards, six special recognition honours, and one Grand Prix. The awards programme received 193 shortlisted nominations and was supported by over 300 jurors from across the industry. The ceremony also featured a special appearance and fireside chat with international comedian, writer, and actor Mo Amer, adding a cultural highlight to the night.
“As we continue to deepen our presence in Saudi Arabia, platforms like the MENA Effie allow us to celebrate the outstanding creative and performance work shaping the region,” said Bassem Yousri, Head of Agency Department, Yango Ads MENA. “Yango Ads’ priority now is to deepen our presence in Saudi Arabia by empowering more partners to unlock real value from our solutions. We’re committed to helping brands across the Kingdom achieve stronger performance and measurable results.”
Dubai, UAE – 24 December 2025 – Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a powerful, machine-learning-driven solution to grow their mobile apps efficiently. Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app, helping businesses meet their target cost per install efficiently, complementing existing performance and engagement campaigns to address business needs at every stage of the funnel.
Dubai, UAE – 28 November 2025 – Tradeling, the region’s leading digital commerce ecosystem, has signed a Memorandum of Understanding (MoU) with Yango Ads, the ad tech division of Yango Group, to accelerate the development of next-generation retail media and AdTech solutions for both business and individual buyers across the Middle East. The agreement creates a joint framework to explore commercial opportunities by combining Yango Ads’ advanced advertising and AI-driven retail media capabilities with Tradeling’s expansive digital commerce ecosystem, enterprise procurement platform, and distribution network.
UAE News 24/7 