Tag Archives: Yango Ads

Business & Investments

Yango Ads connects Kabrita Goat Milk with 208,000 UAE parents through retail media precision

Dubai, UAE – 05 January 2026 –Kabrita Goat Milk has expanded its reach among UAE families through a data-driven Retail Media campaign with Yango Ads, the ad tech division of Yango Group, reaching over 208,000 high-intent shoppers and generating more than 847,000 brand-safe impressions across Landmark Group’s Centrepoint, Babyshop, and Home Centre platforms.

Daily online shopping has surged dramatically, with a 139% increase in daily shopping activity since 2020 in the MENA region. Families in the UAE increasingly turn to digital channels for essential purchases. Against this backdrop, Kabrita aimed to build awareness and trust for its Dutch-made goat-milk-based baby formulas by engaging parents at the right moment in their online shopping journey. The campaign leveraged Yango Ads’ Landmark Reach solution to connect with relevant household decision-makers inside leading family retail platforms, all within a privacy-safe, contextually relevant environment.

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Technologies

Yango Ads celebrates excellence in marketing as Category Sponsor at the 2025 MENA Effie Awards

Dubai, UAE – 29 December 2025 – Yango Ads, the ad tech division of Yango Group, strengthened its regional footprint by joining the 2025 MENA Effie Awards as an official sponsor and presenter, underscoring its growing role in the region’s advertising and marketing ecosystem. The ceremony, held in Riyadh, Saudi Arabia, under the Riyadh Season umbrella, brought together the MENA’s leading creatives, agencies, and brands for a night dedicated to celebrating marketing effectiveness and breakthrough campaigns.

As part of its partnership, Yango Ads presented the Gold Award in the Home Furnishings & Household Supplies & Services category, with senior executives from the company taking the stage to honour the winning brand and campaign.

This year’s MENA Effie Awards highlighted the scale and quality of creative and performance-driven work emerging from the region. A total of 94 awards were presented during the evening, including 87 category awards, six special recognition honours, and one Grand Prix. The awards programme received 193 shortlisted nominations and was supported by over 300 jurors from across the industry. The ceremony also featured a special appearance and fireside chat with international comedian, writer, and actor Mo Amer, adding a cultural highlight to the night.

“As we continue to deepen our presence in Saudi Arabia, platforms like the MENA Effie allow us to celebrate the outstanding creative and performance work shaping the region,” said Bassem Yousri, Head of Agency Department, Yango Ads MENA. “Yango Ads’ priority now is to deepen our presence in Saudi Arabia by empowering more partners to unlock real value from our solutions. We’re committed to helping brands across the Kingdom achieve stronger performance and measurable results.”

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Technologies

Yango Ads launches CPI Plus campaigns to boost mobile app installs in the UAE

Dubai, UAE – 24 December 2025 – Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a powerful, machine-learning-driven solution to grow their mobile apps efficiently. Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app, helping businesses meet their target cost per install efficiently, complementing existing performance and engagement campaigns to address business needs at every stage of the funnel.

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Technologies

Tradeling and Yango Ads sign MoU to advance digital advertising and retail media innovation in the UAE

Dubai, UAE – 28 November 2025 – Tradeling, the region’s leading digital commerce ecosystem, has signed a Memorandum of Understanding (MoU) with Yango Ads, the ad tech division of Yango Group, to accelerate the development of next-generation retail media and AdTech solutions for both business and individual buyers across the Middle East. The agreement creates a joint framework to explore commercial opportunities by combining Yango Ads’ advanced advertising and AI-driven retail media capabilities with Tradeling’s expansive digital commerce ecosystem, enterprise procurement platform, and distribution network.

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Business & Investments

Yango Ads Hospitality Forum spotlights new traveller behaviours and AdTech trends

Dubai, UAE, 18 September 2025 — Yango Ads, the AdTech division of Yango Group, unveiled key data from its latest report on travel and hospitality trends in emerging markets at its flagship event, Yango Ads Live: The Next Destination. According to the findings, 48% of surveyed travellers are influenced by targeted ad campaigns when choosing destinations, highlighting the growing impact of data-driven marketing in shaping travel decisions. 

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