HSMAI Middle East concludes 6th Annual ROC Commercial Strategy Conference,

Dubai, UAE:–The Hospitality Sales & Marketing Association International (HSMAI) Middle East successfully concluded its 6th Annual ROC Commercial Strategy Conference, the last of the Global, Commercial Strategy Conferences after London, Toronto, Singapore, India, and Korea.

The event’s theme was around Connect Evolve Lead. Connect: Phil Bedford, MSc, Asentiv Worldwide, shared an inspiring keynote on networking in the hotel industry. Evolve: Steven van Belleghem, a Customer Experience Enthusiast spoke about the story of evolution and the infusion of genuine Customer Culture. Lead: Michael Dominguez, Associated Luxury Hotels International (ALHI) spoke about The Importance of Culture, Understanding the importance of humility and starting with building the right team members.

TheHSMAI conference was a remarkable gathering of minds, highlighted by global keynote speakers whose insights were both relevant and thought-provoking.

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