Reimagining Luxury: Why Shared Experiences with Loved Ones Matter More than Material Possessions

Dubai, UAE – August 26, 2025:  In a world where luxury is often measured by material possessions, The Experience Store (TES) is reshaping perceptions by focusing on the timeless value of shared adventures and meaningful connections. From breathtaking desert journeys and private yacht escapes to wellness retreats and Michelin-starred dining, the brand has become a trusted gateway to moments that matter most.

As global and regional trends shift, experiential luxury has emerged as the new currency of fulfillment. According to a recent report by Bain & Company, a global management consulting firm, the global market for experiences is projected to grow twice as fast as the luxury goods market over the next decade, with spending on travel, dining, and wellness predicted to exceed US$1.5 trillion by 2030. In the Middle East, a survey by Deloitte found that nearly 78 percent of high-net-worth individuals now prioritise spending on experiences rather than goods, reflecting a growing desire to live deeply and meaningfully. The UAE, with its cosmopolitan community and reputation as a global hub for luxury, has become the natural centre of this lifestyle transformation. TES has stepped into this moment with a mission to curate opportunities that go beyond extravagance, giving families, couples, and individuals access to journeys that bring people together, strengthen bonds, and create lasting memories.