STRATEGIC PARTNERSHIP BETWEEN MIRAL AND MELT MIDDLE EAST TO PROMOTE YAS ISLAND, ABU DHABI GLOBALLY

December, 2023:

• The strategic partnership was signed by Melt Middle East CEO, Oweis Zahran and Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral and was also endorsed by Melt Chairman, Steve Harvey and Miral Group CEO, Mohamed Abdalla Al Zaabi.
• The partnership aims to elevate Yas Island’s international recognition as a premier leisure and entertainment destination by bringing forth a series of events and IP festivals featuring global celebrities and showcasing Yas Island and Abu Dhabi on a global platform.

Exciting projects are planned for the coming months under the umbrella of the strategic partnership between MELT Middle East and Miral. The first in a series of events is the Open Fire Food Festival by Steve Harvey set to take place at Yas Marina Circuit on the 24^th-25^th February. Tickets have gone on sale and it promises to be a gastronomist’s delight taking attendees through a culinary journey from around the world, with several celebrity chefs to be announced soon.  

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