OPPO and Hasselblad Announced to Co-Develop the Next Generation of HyperTone Camera Systems Following Aesthetics

• The collaboration aims to combine classic imaging aesthetics with mobile technology, ushering in a new era in computational photography
• The HyperTone Camera System includes an industry-first All Main Camera System, an advanced HyperTone Image Engine, and an industry-leading HyperTone ProXDR Display for an unparalleled mobile imaging experience

Dubai, UAE, 27 November 2023 – At Paris Photo 2023, one of the world’s largest international art fairs dedicated to photography, global technology brand OPPO and legendary camera manufacturer Hasselblad announced a joint venture to co-develop the next generation of HyperTone Camera Systems in 2024. Following aesthetics, HyperTone Camera Systems are set to redefine computational photography and will debut in future Find series flagships, providing users an unprecedented mobile imaging experience beyond imagination.

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