New World Record in Dubai

Emirates Pride Perfumes Achieves Guinness World Record for the Largest Perfume Testing Event

Dubai, United Arab Emirates – September 13, 2025:

Emirates Pride Perfumes has officially entered the Guinness World Records with the successful completion of The Largest Perfume Testing Event in the world, held at the iconic One&Only One Za’abeel in Dubai. This landmark celebration brought together distinguished guests, the most renowned perfume evaluators, influencers, and media representatives on an unforgettable evening that embodied the UAE’s spirit of innovation and excellence.

For the first time in fragrance history, a brand invited its customers and enthusiasts to take part in live testing, voting, and rating—culminating in the launch of the winning scent as an exclusive anniversary edition and a gift to its valued consumers.

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