Consultancy blends business strategy, storytelling, and design to reshape dining spaces

Dubai, UAE, 03 September 2025 — Against All Odds (AAO), a dynamic concept development and spatial consultancy is set to redefine the way restaurant brands are created and experienced. By focusing on strategy as much as design, AAO is expanding its presence with a clear mission: transforming ideas into profitable, sensory-driven destinations that deliver lasting impact for both operators and guests.

Zena Hamdan, the Founder of Against All Odds

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