du’s “Goodness Lasts” Ramadan campaign emphasizes the transformative potential of kindness, featuring an inspiring collaboration with Emirati Film Director Aisha Al Zaabi

• Rooted in the spirit of kindness, du’s Ramadan campaign highlights the enduring power of acts of goodwill.
• du will also support various charitable organizations and volunteer efforts in Ramadan.

Dubai, UAE, 13 March 2024: du, from Emirates Integrated Telecommunications Company (EITC), today launched their Ramadan campaign under the theme of “Goodness Lasts”. The campaign commences with a collaboration with renowned Emirati film director Aisha Al Zaabi, aiming to highlight the lasting impact of even the smallest acts of kindness.

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