The summer’s biggest prizes were up for grabs this DSS ranging from brand-new cars to dazzling jewellery, whopping cash prizes, and much more

Dubai, United Arab Emirates, 17 September 2024: While the biggest, most exciting, and best-value edition of Dubai Summer Surprises (DSS) 2024 has come to an end, the unforgettable thrills and joy continues for 3,455 lucky shoppers who walked away with the season’s biggest prizes in grand raffles and citywide retail promotions. The annual summer programme organised by Dubai Festivals and Retail Establishment (DFRE) crowned more winners than ever before in DSS history, with a jaw-dropping AED 50 million-worth of mega prizes and remarkable rewards across 20 grand raffles and exclusive retail promotions.

Malls and attractions across the city report significant growth volumes in spending and footfall during DSS 2024, solidifying Dubai’s position as a leading destination to visit, live, and work in the world

Dubai, United Arab Emirates, 11 September 2024: Dubai Summer Surprises (DSS) 2024 has once again underscored its pivotal role as a catalyst for the emirate’s economic sector performance and tourism growth, with strategic partners and stakeholders across the city recording one of the most successful editions of the festival to date. Thousands of incredible offers, exceptional experiences, citywide celebrations, and spectacular savings delivered significant contributions to Dubai’s economy, with the biggest, most exciting, and best-value edition of the summer programme spotlighting the full breadth of the city’s diverse propositions at exceptional value for everyone. Enduring collaborations with leading corporations helped to deliver on the DSS promise to make this season the best time to be in the emirate for everyone – be it friends or families, couples or solo travellers, residents or visitors, seeking pocket-friendly value or thrilling adventures.

With summer travel at its peak, tourism destinations are running at full throttle, welcoming an influx of international visitors. The success of high-demand periods is contingent upon a destination’s thoughtful, inclusive approach to effectively cater to multiple audience demographics and budgets – not just for vacationers but also for staycationers. Diverse traveller preferences present substantial opportunities for destinations to broaden their appeal with seasonal programming, tailored amenities, and customised experiences.

Shoppers have a final few chances to win big with grand DSS raffles and exclusive retail promotions before the sensational summer programme concludes on 1 September

Incredible rewards are up for grabs just this week – ranging from brand-new cars to dazzling jewellery and exciting cash rewards

Dubai, United Arab Emirates, 30 August 2024: Counting down to an epic conclusion of its biggest, most exciting, and best-value edition ever, Dubai Summer Surprises (DSS) 2024 brings residents and visitors the final few chances to win jaw-dropping prizes worth a whopping AED 50 million. Organised by Dubai Festivals and Retail Establishment (DFRE), shoppers can still take home incredible rewards in a thrilling series of grand raffles and exclusive retail promotions before the exceptional DSS programme of thousands of things to do around the city wraps up on 1 September.

Families can enjoy captivating stories, lively conversations, and enchanting entertainment on 30 and 31 August at City Centre Mirdif

Free-to-attend sessions and live performances in both English and Arabic will feature acclaimed children’s authors and spotlight the UAE’s leading homegrown talent

Dubai, United Arab Emirates, 27 August 2024: Dubai Summer Surprises (DSS) 2024 is continuing to unlock all new, one-of-a-kind experiences for residents and visitors in the final week of its biggest and most exciting edition, with the launch of Stories Alive by Emirates Literature Foundation. Coming to City Centre Mirdif on 30 and 31 August from 5pm, the free-to-attend sessions promise to leave families captivated with an enchanting celebration of the written and spoken word featuring renowned children’s authors, storytellers, and the UAE’s leading homegrown talent.