Admitad Forecast: Predictions for the E-commerce Industry in the Upcoming Holidays

The approaching Christmas and New Year period presents another significant opportunity for the e-commerce industry. To better assess the sales potential during this time, Admitad, a global affiliate marketing network, analyzed 11 million orders of 2850 brands worldwide and in MENA placed by users between December 18, 2022, and January 7, 2023. The results obtained by the company shed new light on both global trends and unique features of the MENA market.