#VisitCzechia Launches Innovative Wellbeing Campaign to Redefine Active Tourism

Czech Tourist Authority, 4 March 2024– In a move to redefine the narrative around active tourism, #VisitCzechia announces the launch of its highly anticipated Unexpected Wellbeing Campaign. This initiative aims to revolutionize travelers’ perceptions of exploration by showcasing the Czech Republic as the ultimate destination for physical activity, relaxation, and rejuvenation.

Building upon the success of its previous campaign, Unexpected Traditions, which highlighted active tourism in a unique and exceptional manner, the Unexpected Wellbeing Campaign is set to elevate the visitor experience to new heights. At its core, the campaign aims to demonstrate how travelers can seamlessly integrate exercise, relaxation, and rest into their journeys while exploring the stunning landscapes, rich culture, and diverse regions of the Czech Republic. Through a collaborative effort with regional partners and the Ministry for Regional Development, CzechTourism is dedicated to attracting visitors from around the globe to experience the country’s exceptional offerings.