Dubai, UAE – 28 November 2025 – Tradeling, the region’s leading digital commerce ecosystem, has signed a Memorandum of Understanding (MoU) with Yango Ads, the ad tech division of Yango Group, to accelerate the development of next-generation retail media and AdTech solutions for both business and individual buyers across the Middle East. The agreement creates a joint framework to explore commercial opportunities by combining Yango Ads’ advanced advertising and AI-driven retail media capabilities with Tradeling’s expansive digital commerce ecosystem, enterprise procurement platform, and distribution network.
UAE, November 27 2025 — Huawei today announced the retail availability of the groundbreaking HUAWEI WATCH Ultimate 2, the world’s first smartwatch equipped with miniaturised sonar-based underwater communication technology, redefining what is possible in professional diving wearables.
The HUAWEI WATCH Ultimate 2 will be available in the UAE at a price starting from 2,999 AED through Huawei’s official website. Buyers will benefit from additional gifts including 3-months free subscription for HUAWEI Health+, two years of HUAWEI Care+ and 6 months free VIP Watch Face.
Engineered for explorers and everyday users alike, the WATCH Ultimate 2 integrates a mini sonar unit and advanced piezoelectric ceramic plates, enabling divers to communicate underwater without any additional equipment, a breakthrough that traditional radio-wave technology cannot achieve due to water’s signal limitations. Huawei’s research team fortified the structure with a 0.25 mm reinforcing steel plate and a burst-proof membrane to protect the ultra-thin ceramic components while maintaining an elegant, streamlined build. The technology underwent rigorous real-world testing in diverse underwater environments, ensuring stable and dependable performance whether in open oceans or high-altitude lakes.
The WATCH Ultimate 2 enhances diver safety through real-time underwater messaging within a 30-meter range and the ability to add up to 50 dive buddies, supported by more than 50 preset messages and emoticons for quick communication. In emergency situations, divers can trigger an SOS distress signal by holding the Function Button for three seconds, prompting the watch to automatically send alerts every 25 seconds. Nearby devices can receive and forward the message, extending the communication range up to 60 meters and significantly boosting rescue efficiency.
Beyond its diving capabilities, the HUAWEI WATCH Ultimate 2 delivers a premium design blended with advanced smart features for daily use, including enhanced health monitoring, precise sports tracking, and long-lasting battery performance. It offers a refined fit and durable build, making it equally suitable for extreme expeditions and everyday wear.
Huawei continues to push the boundaries of wearable innovation, and the HUAWEI WATCH Ultimate 2 stands as its most advanced exploration-ready smartwatch to date. For more information, visit Huawei’s official retail channels or online platforms.
About Huawei Consumer Business Group (CBG) Huawei Consumer Business Group (CBG) is one of Huawei’s three core business units and a global leader in smart devices and intelligent consumer experiences. With a product portfolio that includes smartphones, PCs and tablets, wearables, audio devices, and cloud services. Operating in over 170 countries and regions, Huawei CBG serves more than a third of the world’s population. Fourteen R&D centres have been set up in countries around the world, including Germany, Sweden, and China. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world. Huawei CBG is recognized as one of the world’s top smartphone brands and remains committed to driving digital inclusion, sustainability, and innovation through intelligent, user-centric products that enhance everyday life. For more information please visit: http://consumer.huawei.com
vivo X300 Series: A New Era of Smart Performance and Professional PhotographyWhere technology meets artistry and the future feels closer than ever
vivo has officially unveiled its new X300 series, (X300 and X300 Pro) marking a bold new chapter in the evolution of smartphone innovation. More than just an upgrade, the X300 series represents a breakthrough that fuses AI intelligence, professional-grade imaging, and powerful performance reaffirming vivo’s position as a global leader in mobile technology.
A Partnership with ZEISS: Redefining Mobile Photography
FireBull AB, a next-generation fluorine-free firefighting foam developed by Enforcer One and distributed in the region by Frontline Innovations, has been officially certified to the NTA 8133 lithium-ion battery fire standard, making it the first and only foam product globally to meet this demanding benchmark.
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Through independent testing, FireBull AB was proven to extinguish lithium-ion battery fires within 16 to 20 seconds, with no reignition for over 20 minutes – a major leap forward in safety for sectors including EV infrastructure, battery logistics, energy storage, warehousing, and marine operations.
“This certification confirms that lithium-ion battery fires can now be suppressed safely, rapidly, and without environmental compromise and sets a new global standard for safety, compliance, and environmental responsibility.” – John Kneller, Director Frontline Innovations.
Featuring speakers from NVIDIA, Meta, Google, and other prominent organisations, the event will explore how AI can drive change and deliver measurable impact.
Abu Dhabi, UAE, 26th November 2025 — Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, will bring together more than 20 leading AI researchers from over 12 countries and top executives from global Big Tech companies. The summit, organized by Polynome, will debut on 26-27 January 2026 at Park Hyatt Saadiyat.
The event will feature more than 50 keynotes, multiple partners, including Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), over 10 hands-on workshops, and immersive demo zones where attendees can interact directly with breakthrough AI technologies and meet the teams behind them. Aligned with the UAE’s strong AI infrastructure and its national 2031 AI strategy, Machines Can Think 2026 reflects the country’s broader ambition to advance real-world AI applications that power economies and societies.
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