Dubai, UAE – 29 December 2025 – Yango Ads, the ad tech division of Yango Group, strengthened its regional footprint by joining the 2025 MENA Effie Awards as an official sponsor and presenter, underscoring its growing role in the region’s advertising and marketing ecosystem. The ceremony, held in Riyadh, Saudi Arabia, under the Riyadh Season umbrella, brought together the MENA’s leading creatives, agencies, and brands for a night dedicated to celebrating marketing effectiveness and breakthrough campaigns.

As part of its partnership, Yango Ads presented the Gold Award in the Home Furnishings & Household Supplies & Services category, with senior executives from the company taking the stage to honour the winning brand and campaign.

This year’s MENA Effie Awards highlighted the scale and quality of creative and performance-driven work emerging from the region. A total of 94 awards were presented during the evening, including 87 category awards, six special recognition honours, and one Grand Prix. The awards programme received 193 shortlisted nominations and was supported by over 300 jurors from across the industry. The ceremony also featured a special appearance and fireside chat with international comedian, writer, and actor Mo Amer, adding a cultural highlight to the night.

“As we continue to deepen our presence in Saudi Arabia, platforms like the MENA Effie allow us to celebrate the outstanding creative and performance work shaping the region,” said Bassem Yousri, Head of Agency Department, Yango Ads MENA. “Yango Ads’ priority now is to deepen our presence in Saudi Arabia by empowering more partners to unlock real value from our solutions. We’re committed to helping brands across the Kingdom achieve stronger performance and measurable results.”

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