Fans flock to find the newest manga hits and rediscover the classics, as Japanese stories bridge cultures and inspire a new generation of Arab readers

Sharjah, November 15, 2025 

The 44th Sharjah International Book Fair (SIBF) drew people of all ages to the colourful world of Japanese manga and anime. From nostalgic classics like Pokémon, Dragon Ball, and Akira to the latest sensations such as Kagurabachi and Frieren, Japanese pop culture continues to captivate Arab audiences with its dynamic storytelling and artistry.

Manga is a type of Japanese comic book or graphic novel, usually published in black and white. While anime refers to the animated version of manga and includes everything from TV shows to full-length movies. Both have unique stories, expressive characters, and artistic depth.

Anime and manga have had an impact on people of all ages, languages, and cultures over the years. In the Arab world, they have become very popular, with many fans discovering these works through Arabic-dubbed TV shows such as Captain Tsubasa, Naruto, and One Piece.

At the busy Kinokuniya Bookshop booth at SIBF, manga shelves were full of books from all genres, including historical adventures and modern fantasy. Candy Estrella, a representative, said, “The classics are still the most popular.” However, she added that Arab readers are also fans of newer titles such as Vinland Saga and First of the North Star. “The new Infinity Castle movie brought back the buzz around Demon Slayer,” she added.

She also said there aren’t many Arabic translations of manga yet, with Captain Tsubasa among the few. “Arab audiences often watch the animated versions with Arabic subtitles,” she said. “They usually read manga in English or Japanese.”

Estrella shared that some readers enjoy action-packed titles and comedies, while others are drawn to more romantic storylines. She noted that Kagurabachi is becoming more popular with younger readers, and she thinks that Frieren will continue to grow in popularity when its second season starts next year.

People at the fair clearly loved Japanese stories. Hessa, a big anime fan, said, “It has been amazing to see the anime collection at SIBF.” “I’m here to get my hands on Demon Slayer!” It’s one of my top picks.”

Other exhibitors said readers’ tastes are becoming increasingly diverse. A representative from Al Rewaya for Book Publishing and Distribution FZE said that Ghibliotheque, a book celebrating the art of Studio Ghibli films, has become very popular among young Arab women. At Pan World General Trading, collectors eagerly browsed the book box sets of the classics like Naruto.

The excitement around manga and anime at SIBF 2025 highlighted how Japan and the Arab world are connected through culture. Through themes of friendship, courage, and perseverance, these stories resonate universally.

-ENDS-